Workflow
防救赔用
icon
Search documents
践行保险发展服务新范式,平安产险为超4000万客户提供“防救赔用”全链条服务
Zhong Guo Xin Wen Wang· 2025-10-28 08:28
Core Insights - The insurance industry in China is transitioning from a "post-compensation" model to a "full-process risk management" approach, emphasizing proactive risk management and reducing overall social risk costs [1][2][7] - China Ping An has introduced innovative insurance products, "Ping An Travel Safety Guardian Plan" and "Ping An 24 Global Guardian Plan," aimed at creating a comprehensive safety system and transforming insurance services from passive compensation to active risk management [1][5][7] Group 1: Industry Evolution - The insurance industry in China has evolved through several stages since the 1980s, moving from protecting property for the wealthy (Insurance 1.0) to becoming a wealth management tool (Insurance 2.0), and now to a focus on risk management and social value creation (Insurance 3.0) [2] - The ultimate value of the insurance industry lies in its ability to respond to social needs rather than merely focusing on scale or profit [2] Group 2: Product Innovations - "Ping An Travel Safety Guardian Plan" offers a comprehensive service system that includes prevention, rescue, compensation, and usage, aiming to reduce risks from the outset and provide timely assistance [3][4] - "Ping An 24 Global Guardian Plan" provides a one-stop service for overseas travelers, covering pre-travel, during travel, and post-incident support, with a focus on proactive risk management [5][6] Group 3: Performance Metrics - As of this year, "Ping An Travel" has served 42.9 million customers, processed over 3,500 claims, and provided more than 400 rescue services [4] - "Ping An 24" has successfully handled 426 overseas emergency rescue tasks in 2024, achieving zero complaints and serving over 6000 enterprises and 650,000 customers, with total compensation exceeding 220 million yuan [6]