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【省供销社】多措并举助力陕茶发展
Shan Xi Ri Bao· 2025-05-27 22:42
Group 1 - The 19th Xi'an International Tea Expo will be held from May 30 to June 2, showcasing over 100 tea enterprises from various regions in Shaanxi, with a focus on promoting Shaanxi tea culture and industry transformation [1][2] - The expo will feature a total exhibition area of 32,000 square meters and 1,400 international standard booths, with plans for 25 activities including traditional tea-making demonstrations [2] - The event aims to facilitate precise production and sales connections through participation from various industry associations and clubs, enhancing the overall tea market in the region [2] Group 2 - The "Xianyang Fuzhu Tea Tibet Tour" promotional event successfully increased sales volume, with Xianyang Fuzhu Tea Co. winning a contract for 760 tons of low-fluoride health tea, marking a significant sales achievement in Tibet [3] - The Ankang region has allocated 2 million yuan annually to support the promotion of its Fuxi tea, significantly boosting sales of local agricultural products [3] - Han Zhong's agricultural product sales have been enhanced through the establishment of 29 sales centers in various cities, promoting local tea brands like Han Zhong Xianhao [4] Group 3 - The brand strategy implemented by the Shangluo Supply and Marketing Cooperative has successfully unified local tea brands under the "Qinling Quanming" label, enhancing the quality and market presence of the tea industry [5] - Xianyang Fuzhu Tea has entered the top 50 of China's regional public brand value rankings for 2024, with a brand valuation of 3.586 billion yuan, indicating strong market recognition [5] - Ankang's cooperative has strengthened its brand system, combining public and enterprise branding to elevate the profile of Ankang Fuxi tea [5]