Core Points - The National Intellectual Property Administration has announced the establishment of 54 national geographical indication protection demonstration zones, including Hanzhong Xianhao and Fuping in Shaanxi province [1][2] - The initiative aims to enhance the protection and management of geographical indications, promoting high-quality economic development [2] Summary by Category Geographical Indication Protection - A total of 54 national geographical indication protection demonstration zones have been publicly announced [1] - Hanzhong Xianhao and Fuping have been selected as demonstration zones, reflecting a significant step in geographical indication management reform [1] Economic Impact - Hanzhong's tea garden covers an area of 1.324 million acres, with a production of 1,675 tons and a value of 1.98 billion yuan, showing growth of 5.4% and 29.68% respectively since 2021 [1] - The tea industry has created employment for 1 million people, with an average income increase of over 20,000 yuan for 230,000 tea farmers [1] - Fuping's core industries include Fuping persimmons and goat milk powder, with an annual output value of 8.5 billion yuan for the persimmon industry and over 18 billion yuan for the goat industry, benefiting 250,000 workers and over 50,000 farmers with an average income increase of over 17,000 yuan [1]

Core Viewpoint - The establishment of 10 national geographical indication protection demonstration zones related to tea signifies a new phase in the systematic promotion of geographical indication protection in China, aiming to enhance quality control and brand reputation in the tea industry [3][4][15]. Group 1: Geographical Indication Protection Zones - The 10 selected tea-related national geographical indication protection demonstration zones include: West Lake Longjing, Yuexi Cuilan, Anxi Tieguanyin, Fuding White Tea, Gougu Brain, Anhua Black Tea, Baojing Golden Tea, Liubao Tea, Fenggang Zinc Selenium Tea, and Hanzhong Xianhao [5][9][13]. - These zones are distributed across eight provinces and autonomous regions: Zhejiang, Anhui, Fujian, Jiangxi, Hunan, Guangxi, Guizhou, and Shaanxi [11][12]. Group 2: Objectives and Benefits - The construction of these demonstration zones aims to establish high standards for protection, management, and development, creating benchmarks for geographical indication protection [14]. - This initiative will provide systematic support for the tea industry, including unified production standards, enhanced quality control, standardized mark usage, and strengthened market supervision, effectively curbing counterfeiting and protecting brand reputation and consumer rights [15][16]. Group 3: Impact on the Tea Industry - The establishment of these zones is expected to release market potential for geographical indication products by improving standard systems, quality supervision, and brand operations [22]. - The initiative not only recognizes traditional production techniques and superior quality but also promotes high-quality development in the local tea industry, providing continuous momentum for farmers' income growth and rural revitalization [23][24].

Core Points - The second "Three Qin Souvenirs" consumer evaluation event released a list of 50 selected products during the Yangling Agricultural High-tech Fair, aiming to provide consumers with high-quality, distinctive products and services from Shaanxi province [1] - The first event in September 2023 selected 50 products from over 200 entries, including items like Mizhi millet and Yaozhou kiln ceramics, while the second event saw nearly 200 companies participating and over 190,000 online votes [1] - Selected products are seen as a "golden business card" for Shaanxi's image and a "booster" for enterprise development, with a total of 100 products recognized as representatives of "Shaanxi Good Goods" [1] Group 1 - The "Three Qin Souvenirs" exhibition features 135 products from 42 participating enterprises across 8 categories, including agricultural products, tea, and specialty foods [2] - An online sales section for "Three Qin Souvenirs" has been established on platforms like Taobao and Tmall, along with a dedicated exhibition page on the Cloud Agricultural High-tech Fair platform [2]

Group 1: Apple Industry - The 18th China Shaanxi (Luochuan) International Apple Expo was held with the theme "Driving Innovation through Technology and Integrated Development" [1] - The expo showcased the entire apple industry chain, including modern fruit equipment, seedlings, fresh fruit, and deep processing [1] - A report on the quality characteristics of Luochuan apples was released, aiding in brand building and market promotion [1] Group 2: Kiwi Industry - The 3rd China Kiwi Fruit Expo was held in Meixian, featuring over 200 booths and various themed exhibitions [2] - A total of 1.56 million tons of kiwi purchase agreements were signed, amounting to 196 million yuan [2] - Meixian, known as the "Hometown of Kiwi," has a geographical indication brand value of 16.137 billion yuan [2] Group 3: Tea Industry - 29 tea products from Shaanxi won awards at the 15th International Tea Competition, showcasing the quality and innovation of Shaanxi tea [3] - The competition evaluated 463 tea samples from China, Japan, and South Korea, awarding 8 Grand Prizes, 197 Gold Awards, and 120 Silver Awards [3] - Various Shaanxi tea companies received accolades across different categories, highlighting the region's tea quality [3] Group 4: Agricultural Cooperation - A cooperation event between China (Shaanxi) and Tajikistan focused on investment and collaboration in areas like water-saving agriculture and deep processing of agricultural products [4] - The event aimed to enhance agricultural trade channels and establish a long-term cooperation mechanism [4] - Officials and experts from both regions participated, promoting investment and trade needs [4] Group 5: Rural Tourism - An event for building the rural tourism industry chain was held in Liuba, focusing on the development of cultural and tourism industries [5] - The provincial government emphasizes rural tourism as a key driver for industrial transformation and rural revitalization [6] - The event aimed to strengthen partnerships with leading accommodation operators to enhance rural tourism offerings [6]

Group 1 - The 19th Xi'an International Tea Expo will be held from May 30 to June 2, showcasing over 100 tea enterprises from various regions in Shaanxi, with a focus on promoting Shaanxi tea culture and industry transformation [1][2] - The expo will feature a total exhibition area of 32,000 square meters and 1,400 international standard booths, with plans for 25 activities including traditional tea-making demonstrations [2] - The event aims to facilitate precise production and sales connections through participation from various industry associations and clubs, enhancing the overall tea market in the region [2] Group 2 - The "Xianyang Fuzhu Tea Tibet Tour" promotional event successfully increased sales volume, with Xianyang Fuzhu Tea Co. winning a contract for 760 tons of low-fluoride health tea, marking a significant sales achievement in Tibet [3] - The Ankang region has allocated 2 million yuan annually to support the promotion of its Fuxi tea, significantly boosting sales of local agricultural products [3] - Han Zhong's agricultural product sales have been enhanced through the establishment of 29 sales centers in various cities, promoting local tea brands like Han Zhong Xianhao [4] Group 3 - The brand strategy implemented by the Shangluo Supply and Marketing Cooperative has successfully unified local tea brands under the "Qinling Quanming" label, enhancing the quality and market presence of the tea industry [5] - Xianyang Fuzhu Tea has entered the top 50 of China's regional public brand value rankings for 2024, with a brand valuation of 3.586 billion yuan, indicating strong market recognition [5] - Ankang's cooperative has strengthened its brand system, combining public and enterprise branding to elevate the profile of Ankang Fuxi tea [5]