2月20日，正月初四，阳光明媚，礼泉县烟霞镇袁家村景区门口锣鼓铿锵，高跷惊艳，一场彰显关中风情的社火表演在这里举行。 11时许，震彻云霄的锣鼓声拉开了社火演出的序幕。20名身着盛装的舞龙者灵动矫健、腾跃盘旋，红金相间的龙身在人群中翻卷飞舞；威风凛凛的醒狮欢腾 跳跃，摇头摆尾、神态威猛，与飞龙遥相呼应，气势十足。 随后，"寿星""财神爷"喜气登场，慈眉善目、福态满满，一路为游人送上吉祥祝福，"唐僧师徒"表演得惟妙惟肖，身着经典戏服、神态生动逼真，猪八戒背 媳妇的扮相更是诙谐逗趣，憨态可掬，一步一扭惹人捧腹。 踩高跷、赶毛驴、扭秧歌等节目接连上演，精彩的表演让现场欢声笑语不断。游客们纷纷用手机拍摄记录，沉浸在喜庆祥和的节日氛围里。 "我今天看了社火表演，喝了咸阳茯茶，看了皮影戏，体验了地道的关中年味。"山西游客罗欣说。 游客除了体验关中年味，品尝一口地道的关中美食更是必不可少。 走进回民街，香酥泡油糕的香气扑鼻而来，让人久久驻足。制作师傅马北斗舀起软糯烫面，包入饱满的糖馅与白芝麻，捏成椭圆下入滚烫菜籽油中。油糕在 锅里慢慢鼓起，色泽金黄油亮，表皮布满蓬松酥泡。趁热咬下，"咔嚓"一声酥脆悦耳，滚烫糖汁缓缓流淌，外皮 ...

同日，"咸阳马栏红"苹果（沈阳）品牌旗舰店在沈阳市大东区揭牌，主营"咸阳马栏红"系列苹果。 旗舰店严格执行"咸阳马栏红"地理标志证明商标使用管理制度，确保每一颗苹果都绿色、生态、安全。 同时，旗舰店积极对接沈阳本地商超、社区、电商平台及餐饮渠道，开展多元化的品牌推广活动。（记 者：琚鹏飞 通讯员：刘计划） "'咸阳马栏红'苹果在沈阳销量逐年攀升，消费者认可其脆甜口感。我们希望进一步加大合作，满 足更多沈阳市场需求。"沈阳地利水果批发市场负责人郑东升说。 陕西绿康现代农业专业合作社负责人张兴华说："这次签约为我们礼泉苹果打开了更广阔的销路， 我感到非常振奋，也对未来苹果产业发展充满信心。" 12月9日，2025"咸阳马栏红"苹果咸农优品（沈阳）宣传推介活动在沈阳市举行。 宣传推介活动中，相关企业负责人介绍了"咸阳马栏红"苹果在沈阳市场的销售现状及当地农产品市 场情况。咸阳市农业农村局推介了"咸阳马栏红"苹果、咸阳茯茶等区域公用品牌。两市16家企业签约金 额近1.6亿元，涉及苹果1.01万吨、猕猴桃600吨、茯茶280吨及苹果礼盒2万份。 ...

Core Insights - The article emphasizes the importance of indices as tools for understanding trends and unlocking opportunities in the context of China's economic development and modernization efforts [2][3]. Economic Growth and Development - China's manufacturing investment continues to grow, contributing to the establishment of a modern industrial system, with equipment manufacturing playing a crucial role [2][3]. - The "China Innovation Index" shows consistent improvement, reflecting the country's commitment to high-quality development [2][3]. Emerging Industries and Green Economy - The green economy is increasingly prominent, with one-third of electricity in China now sourced from renewable energy, supporting emerging industries like artificial intelligence [5]. - Inner Mongolia's modern energy economy development index is projected to grow by 24.21% year-on-year in 2024, while the new energy high-quality development index is expected to rise by 11.37% [5]. New Consumption Trends - The report identifies five key opportunity sectors focused on human-centered economic trends: cultural consumption, health consumption, silver economy, beauty economy, and pet economy [6][9]. - The cultural industry, particularly digital culture, is projected to contribute nearly 5% to GDP by 2024, highlighting its role as a significant economic growth engine [8]. Silver Economy and Health Consumption - The silver economy is expanding rapidly, with an annual growth rate of 15.27% since 2022, driven by the aging population and new business models [9]. - Health consumption trends are transforming traditional products into popular items, with innovations in functional foods and traditional remedies gaining traction [9]. Market Dynamics and Data Utilization - The establishment of a unified national market is crucial for high-quality development, with data elements playing a key role in addressing existing market inefficiencies [11]. - Price indices are acting as vital indicators for market operations, helping to stabilize and guide various agricultural sectors [13]. Cultural and Brand Development - Indices serve as digital representations of regional brand value, linking cultural heritage with modern economic opportunities [16]. - Cities are leveraging unique cultural identities to enhance their market competitiveness and global presence, exemplified by initiatives in places like Yan'an and Shaanxi [16][17].

Core Insights - The article highlights the integration of intangible cultural heritage (ICH) into modern life through innovative practices, showcasing three exemplary cases from Shaanxi province [1][2]. Group 1: Innovative Practices - The "2024 ICH Integration into Modern Life" list includes three innovative practices from Shaanxi: "Shaanxi Fuyuan Tea Brand Development," "Weinan's 'Let the Heart Go Home' ICH Experience Officer," and "Yongxingfang's Standardized Operation and Branding of ICH Characteristic Street" [1]. - Shaanxi Fuyuan Tea, with a history dating back to 856 AD, has transformed from a local specialty to a global tea market star through a model combining cultural inheritance, industrial innovation, and brand-driven development [1]. - Weinan's "Let the Heart Go Home" initiative focuses on experiential engagement, targeting audiences and revitalizing cultural scenes to make ICH resonate with the public, providing a valuable reference for deeper integration into modern life [1]. Group 2: Yongxingfang Development - Yongxingfang has combined local culture with continuous innovation, creating a comprehensive ICH-themed street that includes culture, food, shopping, and entertainment since its opening on December 30, 2014, attracting over 70 million visitors [2]. - The Shaanxi Provincial Department of Culture and Tourism's intangible cultural heritage division noted that the selected innovative practices emerged from a competitive evaluation of 716 projects nationwide, reflecting the achievements of ICH integration into modern life [2]. - Future efforts will focus on learning from other provinces' advanced experiences in ICH protection and utilization, promoting creative transformation and innovative development of Shaanxi's ICH to better serve economic and social development [2].

Core Insights - The 2025 China Tea Brand Construction Forum was held in Xinchang, Zhejiang, focusing on tea brand development, cross-industry integration, and international expansion [1][4] - The forum emphasized the importance of both preserving traditional tea culture and leveraging modern technology for industry innovation [5][6] Group 1: Industry Development - The Chinese tea industry is entering a new phase of quality improvement and efficiency enhancement, supported by both regional public brands and enterprise brands [5] - The forum highlighted the need for collaboration among government, industry, academia, and research to strengthen brand power and industry growth [6] Group 2: Technological Innovation - Technological advancements such as smart manufacturing and digital marketing are transforming the tea industry, creating new market opportunities [8] - Instant retail is identified as a significant market space for tea, with potential worth billions [8] Group 3: Brand Building Practices - Various regions, such as Xi'an and Anxi, are enhancing their tea brands through strategic initiatives aimed at increasing competitiveness and market reach [9] - Baima Tea Co. is focusing on brand building by combining quality products with quality stores, aiming for international brand recognition [9] Group 4: Forum Outcomes - The forum released several reports, including the "2025 Foreigners' Favorite Chinese Tea Brands" and "2025 Popular Tea Enterprise Brands," highlighting the progress in brand value [10] - JD.com was announced as a digital partner for the international expansion of Chinese tea brands, enhancing their global outreach [10]

新华财经西安11月17日电（记者张天源李亭吕昂）当千年技艺遇上重点产业链，会迸发出怎样的发展动 能？咸阳以"文化IP"为笔，在"保护"与"发展"的双重命题下，书写了一份非遗经济创新发展的高质量答 卷。 咸阳市位于陕西省关中平原中部，是秦文化核心区。近年来，当地深挖人文资源提升区域知名度、辨识 度，强化文商旅多业态跨界融合，推动文旅产业快速发展。据咸阳市文化和旅游局统计，2025年1-9月 全市累计接待国内游客9084.6万人次，同比增长5.6%，接待国内游客总花费618.78亿元，同比增长 7.17%。 挖掘独有文化打造特色IP 文化产业和旅游产业密不可分。近年来，随着国内旅游市场逐步提档升级，如何挖掘地区独有文化IP， 成为各地文旅产业差异化竞争的重点。 作为秦朝建都之地，咸阳拥有秦咸阳城遗址、汉阳陵等国家级文化地标，以及茯茶制作、弦板腔、旬邑 彩贴剪纸等600多项非遗资源。咸阳以秦文化为魂，以非遗活化为脉，在"守正"与"创新"的双重命题 下，探索了一条文化遗产带动文旅产业高质量发展的新路径。 "咸阳打造文旅IP的核心是'秦文化+'战略。"咸阳市文旅局相关负责人介绍，近年来，当地以"秦文化"为 核心，辅以" ...

Core Insights - The article highlights the economic development and agricultural advancements in Xi'an's surrounding areas, particularly in Xianyang, emphasizing the integration of agriculture with tourism and the establishment of industry clusters to enhance local economies [1][8]. Agricultural Development - Xianyang is recognized for its fertile land and rich agricultural products, particularly known for "Guanzhong Baicai Xin" [1]. - Jingyang County has become the first national standardized vegetable demonstration county in Shaanxi, with a vegetable planting area of 393,000 acres, producing 1.8452 million tons and generating a value of 2.51 billion yuan in 2024, accounting for approximately 18.53% of the county's total agricultural output [3][4]. - The county has established 33 large vegetable parks and has three provincial leading enterprises, with a total industrial chain output value of 3.88 billion yuan [3]. Fruit Industry - Binzhou City, a key fruit production area, has 350,000 acres of orchards, including 320,000 acres of apples, producing 545,000 tons of fruit annually with a value of 2.3 billion yuan [4]. - The local government has identified 48 unique rural industries and is promoting products like "Xianyang Fucha" and "Binzhou Pear" to enhance brand recognition and market value [4]. Industrial Cluster Development - Xianyang is focusing on building industrial clusters through a chain-based approach, with 91 "chain master" enterprises and 259 "chain team" enterprises developed [7]. - The Qinghe Food Industrial Park has attracted over 30 well-known food companies, with an expected total output value of 11 billion yuan by 2025 [6]. Integration of Industry and Tourism - The city is promoting the deep integration of "industry + tourism" to activate regional development, with projects like the Tianqi Modern Leisure Agriculture Sightseeing Park enhancing local tourism and providing employment [8][9]. - The local government is planning to develop new tourism models that include agricultural experiences and cultural heritage, aiming to create a sustainable tourism economy [9].

Core Points - The event "Silk Road Fu Tea Aroma, Charming Ningxia" was held in Yinchuan to promote Xianyang Fu Tea in the Ningxia market and deepen economic and cultural cooperation between the two regions [1] - The event featured 10 tea companies and showcased nearly 100 Xianyang specialty products, including seabuckthorn Fu Tea and Huaihua honey [1] - On-site sales reached 65,000 yuan, with 7 intention order contracts signed, while online sales amounted to 25,000 yuan with over 100,000 viewers [1] - Strategic cooperation agreements were signed between Xianyang Supply and Marketing Cooperative and Ningxia Shaanxi Chamber of Commerce, as well as sales cooperation agreements involving Xianyang Fu Tea Specialty Agricultural Products Exhibition Co., Ltd. [1] - The event aimed to create a platform for deep cooperation between enterprises from Shaanxi and Ningxia, promoting resource sharing and high-quality economic development [1]

Core Viewpoint - The event "Xinjiang is a Good Place" focusing on intangible cultural heritage (ICH) was recently inaugurated in the Hotan region of Xinjiang, showcasing the importance of cultural preservation and exchange in the region [1] Group 1: Event Overview - The event is co-hosted by the Ministry of Culture and Tourism and the People's Government of Xinjiang Uygur Autonomous Region [1] - The theme of the event is "Cultural Enrichment of Xinjiang, ICH Adds Color" [1] - The main venue features 435 representative ICH projects and 383 ICH inheritors, highlighting the achievements in ICH protection, inheritance, and cooperation [1] Group 2: Featured Projects and Inheritors - Over 40 representative ICH projects and 12 inheritors, including Xianyang Fuzhu Tea, Hanzhong Rattan Weaving, Fengxiang Clay Sculpture, and Wugong Embroidery, were prominently displayed [1] - Notable works include the colorful paper-cutting piece "Flower Girl" by Master Ku Shulan and the uniquely shaped Fengxiang clay sculpture "Four Happy Babies," which attracted many visitors [1] Group 3: Cultural Significance - The event is described as a cultural dialogue that transcends the Tianshan and Qinling mountains, continuing the millennium legend of the Silk Road [1]

Group 1 - The 19th Xi'an International Tea Expo will be held from May 30 to June 2, showcasing over 100 tea enterprises from various regions in Shaanxi, with a focus on promoting Shaanxi tea culture and industry transformation [1][2] - The expo will feature a total exhibition area of 32,000 square meters and 1,400 international standard booths, with plans for 25 activities including traditional tea-making demonstrations [2] - The event aims to facilitate precise production and sales connections through participation from various industry associations and clubs, enhancing the overall tea market in the region [2] Group 2 - The "Xianyang Fuzhu Tea Tibet Tour" promotional event successfully increased sales volume, with Xianyang Fuzhu Tea Co. winning a contract for 760 tons of low-fluoride health tea, marking a significant sales achievement in Tibet [3] - The Ankang region has allocated 2 million yuan annually to support the promotion of its Fuxi tea, significantly boosting sales of local agricultural products [3] - Han Zhong's agricultural product sales have been enhanced through the establishment of 29 sales centers in various cities, promoting local tea brands like Han Zhong Xianhao [4] Group 3 - The brand strategy implemented by the Shangluo Supply and Marketing Cooperative has successfully unified local tea brands under the "Qinling Quanming" label, enhancing the quality and market presence of the tea industry [5] - Xianyang Fuzhu Tea has entered the top 50 of China's regional public brand value rankings for 2024, with a brand valuation of 3.586 billion yuan, indicating strong market recognition [5] - Ankang's cooperative has strengthened its brand system, combining public and enterprise branding to elevate the profile of Ankang Fuxi tea [5]