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【咸阳】茯茶宣传推广展销活动走进银川
Shan Xi Ri Bao· 2025-09-02 22:49
Core Points - The event "Silk Road Fu Tea Aroma, Charming Ningxia" was held in Yinchuan to promote Xianyang Fu Tea in the Ningxia market and deepen economic and cultural cooperation between the two regions [1] - The event featured 10 tea companies and showcased nearly 100 Xianyang specialty products, including seabuckthorn Fu Tea and Huaihua honey [1] - On-site sales reached 65,000 yuan, with 7 intention order contracts signed, while online sales amounted to 25,000 yuan with over 100,000 viewers [1] - Strategic cooperation agreements were signed between Xianyang Supply and Marketing Cooperative and Ningxia Shaanxi Chamber of Commerce, as well as sales cooperation agreements involving Xianyang Fu Tea Specialty Agricultural Products Exhibition Co., Ltd. [1] - The event aimed to create a platform for deep cooperation between enterprises from Shaanxi and Ningxia, promoting resource sharing and high-quality economic development [1]
【省文化和旅游厅】陕西40余项非遗代表性项目亮相非遗援疆主题展
Shan Xi Ri Bao· 2025-08-28 22:42
Core Viewpoint - The event "Xinjiang is a Good Place" focusing on intangible cultural heritage (ICH) was recently inaugurated in the Hotan region of Xinjiang, showcasing the importance of cultural preservation and exchange in the region [1] Group 1: Event Overview - The event is co-hosted by the Ministry of Culture and Tourism and the People's Government of Xinjiang Uygur Autonomous Region [1] - The theme of the event is "Cultural Enrichment of Xinjiang, ICH Adds Color" [1] - The main venue features 435 representative ICH projects and 383 ICH inheritors, highlighting the achievements in ICH protection, inheritance, and cooperation [1] Group 2: Featured Projects and Inheritors - Over 40 representative ICH projects and 12 inheritors, including Xianyang Fuzhu Tea, Hanzhong Rattan Weaving, Fengxiang Clay Sculpture, and Wugong Embroidery, were prominently displayed [1] - Notable works include the colorful paper-cutting piece "Flower Girl" by Master Ku Shulan and the uniquely shaped Fengxiang clay sculpture "Four Happy Babies," which attracted many visitors [1] Group 3: Cultural Significance - The event is described as a cultural dialogue that transcends the Tianshan and Qinling mountains, continuing the millennium legend of the Silk Road [1]
【省供销社】多措并举助力陕茶发展
Shan Xi Ri Bao· 2025-05-27 22:42
Group 1 - The 19th Xi'an International Tea Expo will be held from May 30 to June 2, showcasing over 100 tea enterprises from various regions in Shaanxi, with a focus on promoting Shaanxi tea culture and industry transformation [1][2] - The expo will feature a total exhibition area of 32,000 square meters and 1,400 international standard booths, with plans for 25 activities including traditional tea-making demonstrations [2] - The event aims to facilitate precise production and sales connections through participation from various industry associations and clubs, enhancing the overall tea market in the region [2] Group 2 - The "Xianyang Fuzhu Tea Tibet Tour" promotional event successfully increased sales volume, with Xianyang Fuzhu Tea Co. winning a contract for 760 tons of low-fluoride health tea, marking a significant sales achievement in Tibet [3] - The Ankang region has allocated 2 million yuan annually to support the promotion of its Fuxi tea, significantly boosting sales of local agricultural products [3] - Han Zhong's agricultural product sales have been enhanced through the establishment of 29 sales centers in various cities, promoting local tea brands like Han Zhong Xianhao [4] Group 3 - The brand strategy implemented by the Shangluo Supply and Marketing Cooperative has successfully unified local tea brands under the "Qinling Quanming" label, enhancing the quality and market presence of the tea industry [5] - Xianyang Fuzhu Tea has entered the top 50 of China's regional public brand value rankings for 2024, with a brand valuation of 3.586 billion yuan, indicating strong market recognition [5] - Ankang's cooperative has strengthened its brand system, combining public and enterprise branding to elevate the profile of Ankang Fuxi tea [5]