新华财经西安11月17日电（记者张天源李亭吕昂）当千年技艺遇上重点产业链，会迸发出怎样的发展动 能？咸阳以"文化IP"为笔，在"保护"与"发展"的双重命题下，书写了一份非遗经济创新发展的高质量答 卷。 咸阳市位于陕西省关中平原中部，是秦文化核心区。近年来，当地深挖人文资源提升区域知名度、辨识 度，强化文商旅多业态跨界融合，推动文旅产业快速发展。据咸阳市文化和旅游局统计，2025年1-9月 全市累计接待国内游客9084.6万人次，同比增长5.6%，接待国内游客总花费618.78亿元，同比增长 7.17%。 挖掘独有文化打造特色IP 文化产业和旅游产业密不可分。近年来，随着国内旅游市场逐步提档升级，如何挖掘地区独有文化IP， 成为各地文旅产业差异化竞争的重点。 作为秦朝建都之地，咸阳拥有秦咸阳城遗址、汉阳陵等国家级文化地标，以及茯茶制作、弦板腔、旬邑 彩贴剪纸等600多项非遗资源。咸阳以秦文化为魂，以非遗活化为脉，在"守正"与"创新"的双重命题 下，探索了一条文化遗产带动文旅产业高质量发展的新路径。 "咸阳打造文旅IP的核心是'秦文化+'战略。"咸阳市文旅局相关负责人介绍，近年来，当地以"秦文化"为 核心，辅以" ...

做强"土特产" 筑牢"菜篮子" "西红柿丰收啦！每斤能卖3块多，我3亩地收了5000多斤，收入15万多元。这在以前想都不敢想！"谈及 蔬菜标准化种植带来的变化，咸阳市泾阳县云龙蔬菜专业合作社农户杨忠民满脸笑意。 泾阳县是陕西省首个国家级蔬菜标准化示范县。全县蔬菜种植面积达39.3万亩，产量184.52万吨，产值 25.1亿元。2024年，泾阳县蔬菜产值达25.1亿元，占全县农业总产值的约18.53%。 新华财经西安11月16日电（记者梁东 吕光一 蔡博腾）作为陕西关中平原腹地的重要农业区，咸阳市地 平土肥、物产丰饶，素有"关中白菜心"之美誉。如今，这片沃土不仅是我国地理版图上的核心区域，更 在县域经济高质量发展的赛道上疾驰争先。通过做强特色农业、链式发展产业集群、深化"产业+文 旅"融合，"关中白菜心"不仅成色愈发醇厚，更让乡村焕发出强劲的经济活力。 "县里围绕建设现代农业产业体系目标，促进创新链、产业链、资金链、人才链融合，已初步形成从引 种试验、育苗种植到加工销售的蔬菜全产业链条。"泾阳县蔬菜产业服务中心副主任刘勇介绍，全县已 建成33个百亩蔬菜园区，拥有省级龙头企业3家、市级龙头企业9家，产业链综合产值 ...

Core Points - The event "Silk Road Fu Tea Aroma, Charming Ningxia" was held in Yinchuan to promote Xianyang Fu Tea in the Ningxia market and deepen economic and cultural cooperation between the two regions [1] - The event featured 10 tea companies and showcased nearly 100 Xianyang specialty products, including seabuckthorn Fu Tea and Huaihua honey [1] - On-site sales reached 65,000 yuan, with 7 intention order contracts signed, while online sales amounted to 25,000 yuan with over 100,000 viewers [1] - Strategic cooperation agreements were signed between Xianyang Supply and Marketing Cooperative and Ningxia Shaanxi Chamber of Commerce, as well as sales cooperation agreements involving Xianyang Fu Tea Specialty Agricultural Products Exhibition Co., Ltd. [1] - The event aimed to create a platform for deep cooperation between enterprises from Shaanxi and Ningxia, promoting resource sharing and high-quality economic development [1]

Core Viewpoint - The event "Xinjiang is a Good Place" focusing on intangible cultural heritage (ICH) was recently inaugurated in the Hotan region of Xinjiang, showcasing the importance of cultural preservation and exchange in the region [1] Group 1: Event Overview - The event is co-hosted by the Ministry of Culture and Tourism and the People's Government of Xinjiang Uygur Autonomous Region [1] - The theme of the event is "Cultural Enrichment of Xinjiang, ICH Adds Color" [1] - The main venue features 435 representative ICH projects and 383 ICH inheritors, highlighting the achievements in ICH protection, inheritance, and cooperation [1] Group 2: Featured Projects and Inheritors - Over 40 representative ICH projects and 12 inheritors, including Xianyang Fuzhu Tea, Hanzhong Rattan Weaving, Fengxiang Clay Sculpture, and Wugong Embroidery, were prominently displayed [1] - Notable works include the colorful paper-cutting piece "Flower Girl" by Master Ku Shulan and the uniquely shaped Fengxiang clay sculpture "Four Happy Babies," which attracted many visitors [1] Group 3: Cultural Significance - The event is described as a cultural dialogue that transcends the Tianshan and Qinling mountains, continuing the millennium legend of the Silk Road [1]

Group 1 - The 19th Xi'an International Tea Expo will be held from May 30 to June 2, showcasing over 100 tea enterprises from various regions in Shaanxi, with a focus on promoting Shaanxi tea culture and industry transformation [1][2] - The expo will feature a total exhibition area of 32,000 square meters and 1,400 international standard booths, with plans for 25 activities including traditional tea-making demonstrations [2] - The event aims to facilitate precise production and sales connections through participation from various industry associations and clubs, enhancing the overall tea market in the region [2] Group 2 - The "Xianyang Fuzhu Tea Tibet Tour" promotional event successfully increased sales volume, with Xianyang Fuzhu Tea Co. winning a contract for 760 tons of low-fluoride health tea, marking a significant sales achievement in Tibet [3] - The Ankang region has allocated 2 million yuan annually to support the promotion of its Fuxi tea, significantly boosting sales of local agricultural products [3] - Han Zhong's agricultural product sales have been enhanced through the establishment of 29 sales centers in various cities, promoting local tea brands like Han Zhong Xianhao [4] Group 3 - The brand strategy implemented by the Shangluo Supply and Marketing Cooperative has successfully unified local tea brands under the "Qinling Quanming" label, enhancing the quality and market presence of the tea industry [5] - Xianyang Fuzhu Tea has entered the top 50 of China's regional public brand value rankings for 2024, with a brand valuation of 3.586 billion yuan, indicating strong market recognition [5] - Ankang's cooperative has strengthened its brand system, combining public and enterprise branding to elevate the profile of Ankang Fuxi tea [5]