同日，"咸阳马栏红"苹果（沈阳）品牌旗舰店在沈阳市大东区揭牌，主营"咸阳马栏红"系列苹果。 旗舰店严格执行"咸阳马栏红"地理标志证明商标使用管理制度，确保每一颗苹果都绿色、生态、安全。 同时，旗舰店积极对接沈阳本地商超、社区、电商平台及餐饮渠道，开展多元化的品牌推广活动。（记 者：琚鹏飞 通讯员：刘计划） "'咸阳马栏红'苹果在沈阳销量逐年攀升，消费者认可其脆甜口感。我们希望进一步加大合作，满 足更多沈阳市场需求。"沈阳地利水果批发市场负责人郑东升说。 陕西绿康现代农业专业合作社负责人张兴华说："这次签约为我们礼泉苹果打开了更广阔的销路， 我感到非常振奋，也对未来苹果产业发展充满信心。" 12月9日，2025"咸阳马栏红"苹果咸农优品（沈阳）宣传推介活动在沈阳市举行。 宣传推介活动中，相关企业负责人介绍了"咸阳马栏红"苹果在沈阳市场的销售现状及当地农产品市 场情况。咸阳市农业农村局推介了"咸阳马栏红"苹果、咸阳茯茶等区域公用品牌。两市16家企业签约金 额近1.6亿元，涉及苹果1.01万吨、猕猴桃600吨、茯茶280吨及苹果礼盒2万份。 ...

Core Insights - The article emphasizes the importance of indices as tools for understanding trends and unlocking opportunities in the context of China's economic development and modernization efforts [2][3]. Economic Growth and Development - China's manufacturing investment continues to grow, contributing to the establishment of a modern industrial system, with equipment manufacturing playing a crucial role [2][3]. - The "China Innovation Index" shows consistent improvement, reflecting the country's commitment to high-quality development [2][3]. Emerging Industries and Green Economy - The green economy is increasingly prominent, with one-third of electricity in China now sourced from renewable energy, supporting emerging industries like artificial intelligence [5]. - Inner Mongolia's modern energy economy development index is projected to grow by 24.21% year-on-year in 2024, while the new energy high-quality development index is expected to rise by 11.37% [5]. New Consumption Trends - The report identifies five key opportunity sectors focused on human-centered economic trends: cultural consumption, health consumption, silver economy, beauty economy, and pet economy [6][9]. - The cultural industry, particularly digital culture, is projected to contribute nearly 5% to GDP by 2024, highlighting its role as a significant economic growth engine [8]. Silver Economy and Health Consumption - The silver economy is expanding rapidly, with an annual growth rate of 15.27% since 2022, driven by the aging population and new business models [9]. - Health consumption trends are transforming traditional products into popular items, with innovations in functional foods and traditional remedies gaining traction [9]. Market Dynamics and Data Utilization - The establishment of a unified national market is crucial for high-quality development, with data elements playing a key role in addressing existing market inefficiencies [11]. - Price indices are acting as vital indicators for market operations, helping to stabilize and guide various agricultural sectors [13]. Cultural and Brand Development - Indices serve as digital representations of regional brand value, linking cultural heritage with modern economic opportunities [16]. - Cities are leveraging unique cultural identities to enhance their market competitiveness and global presence, exemplified by initiatives in places like Yan'an and Shaanxi [16][17].

11月26日，记者从省文化和旅游厅获悉：近日，在文化和旅游部非物质文化遗产司等主办的2025非 遗品牌推广周上，51个2024"非遗融入现代生活"典型创新实践名单发布。《咸阳茯茶品牌建设助力非遗 产业蓬勃发展——非遗融入现代生活创新实践案例》《渭南："让心回家"非遗体验官 引领非遗融入现 代生活》《永兴坊陕西非遗特色街区：从历史街区到非遗乐园的标准化运营和品牌化塑造》3个陕西案 例入选。 永兴坊依托陕西深厚的历史文化底蕴，将本土文化与持续创新相结合，通过对非遗美食、非遗演 艺、非遗手工艺等传统文化的深耕细作，打造了集文化、美食、购物、娱乐于一体的陕西非遗主题特色 街区。自2014年12月30日开业以来，永兴坊累计接待海内外游客超7000万人次，成为了解陕西民俗文 化、感知中国非遗的窗口，品牌影响力日益彰显。 省文化和旅游厅非物质文化遗产处相关负责人介绍，此次发布的典型创新实践，经非遗领域权威专 家线上线下3轮评审，从全国716个"创新实践"项目中脱颖而出，反映了非遗融入现代生活的成果，展现 出各地在非遗保护传承发展中的创新探索。下一步，将进一步汲取兄弟省份在非遗保护传承利用方面的 先进经验，扎实推动陕西非遗创 ...

新华财经杭州11月27日电（记者董道勇、陆宇航）27日，以"茶叶恒久远科技发新枝"为主题的2025中国茶品牌建 设论坛在浙江省新昌县举行，来自政府部门、行业协会及企业等近500名嘉宾代表围绕茶品牌建设、跨界融合、出 海等话题进行对话和深入交流。 中国是茶的故乡，县域是茶产业的根基所在，孕育着品牌建设最鲜活、最坚实的沃土。作为茶品牌建设领域"风向 标"，中国茶品牌建设论坛已走过三载春秋，今年首次将会场设在县域，在"三茶统筹"理念指导下，助推县域富民 产业高质量发展。 中国茶品牌建设步入提质增效的新发展阶段 从江南茶乡的连绵翠色，到丝路驼铃的万里茶道……茶，这片神奇的"东方树叶"，凝结着中华文明五千年的智慧 结晶。 中国经济信息社党委书记、董事长潘海平表示，今天的中国茶产业，守正是根基，创新是源泉。"我们既要守护千 年茶香的文化底蕴，也要善用现代科技激活传统产业。"潘海平说，作为新华社直属专业经济信息服务机构，中经 社始终与中国茶产业同频共振。面向未来，中经社将强化品牌传播，深化智库研究，以数字创新驱动产业升级； 挖掘文化内涵，让中国茶成为传播中华文明的重要载体。 中国茶叶流通协会会长、全国茶叶标准化技术委员会主 ...

新华财经西安11月17日电（记者张天源李亭吕昂）当千年技艺遇上重点产业链，会迸发出怎样的发展动 能？咸阳以"文化IP"为笔，在"保护"与"发展"的双重命题下，书写了一份非遗经济创新发展的高质量答 卷。 咸阳市位于陕西省关中平原中部，是秦文化核心区。近年来，当地深挖人文资源提升区域知名度、辨识 度，强化文商旅多业态跨界融合，推动文旅产业快速发展。据咸阳市文化和旅游局统计，2025年1-9月 全市累计接待国内游客9084.6万人次，同比增长5.6%，接待国内游客总花费618.78亿元，同比增长 7.17%。 挖掘独有文化打造特色IP 文化产业和旅游产业密不可分。近年来，随着国内旅游市场逐步提档升级，如何挖掘地区独有文化IP， 成为各地文旅产业差异化竞争的重点。 作为秦朝建都之地，咸阳拥有秦咸阳城遗址、汉阳陵等国家级文化地标，以及茯茶制作、弦板腔、旬邑 彩贴剪纸等600多项非遗资源。咸阳以秦文化为魂，以非遗活化为脉，在"守正"与"创新"的双重命题 下，探索了一条文化遗产带动文旅产业高质量发展的新路径。 "咸阳打造文旅IP的核心是'秦文化+'战略。"咸阳市文旅局相关负责人介绍，近年来，当地以"秦文化"为 核心，辅以" ...

Core Insights - The article highlights the economic development and agricultural advancements in Xi'an's surrounding areas, particularly in Xianyang, emphasizing the integration of agriculture with tourism and the establishment of industry clusters to enhance local economies [1][8]. Agricultural Development - Xianyang is recognized for its fertile land and rich agricultural products, particularly known for "Guanzhong Baicai Xin" [1]. - Jingyang County has become the first national standardized vegetable demonstration county in Shaanxi, with a vegetable planting area of 393,000 acres, producing 1.8452 million tons and generating a value of 2.51 billion yuan in 2024, accounting for approximately 18.53% of the county's total agricultural output [3][4]. - The county has established 33 large vegetable parks and has three provincial leading enterprises, with a total industrial chain output value of 3.88 billion yuan [3]. Fruit Industry - Binzhou City, a key fruit production area, has 350,000 acres of orchards, including 320,000 acres of apples, producing 545,000 tons of fruit annually with a value of 2.3 billion yuan [4]. - The local government has identified 48 unique rural industries and is promoting products like "Xianyang Fucha" and "Binzhou Pear" to enhance brand recognition and market value [4]. Industrial Cluster Development - Xianyang is focusing on building industrial clusters through a chain-based approach, with 91 "chain master" enterprises and 259 "chain team" enterprises developed [7]. - The Qinghe Food Industrial Park has attracted over 30 well-known food companies, with an expected total output value of 11 billion yuan by 2025 [6]. Integration of Industry and Tourism - The city is promoting the deep integration of "industry + tourism" to activate regional development, with projects like the Tianqi Modern Leisure Agriculture Sightseeing Park enhancing local tourism and providing employment [8][9]. - The local government is planning to develop new tourism models that include agricultural experiences and cultural heritage, aiming to create a sustainable tourism economy [9].

Core Points - The event "Silk Road Fu Tea Aroma, Charming Ningxia" was held in Yinchuan to promote Xianyang Fu Tea in the Ningxia market and deepen economic and cultural cooperation between the two regions [1] - The event featured 10 tea companies and showcased nearly 100 Xianyang specialty products, including seabuckthorn Fu Tea and Huaihua honey [1] - On-site sales reached 65,000 yuan, with 7 intention order contracts signed, while online sales amounted to 25,000 yuan with over 100,000 viewers [1] - Strategic cooperation agreements were signed between Xianyang Supply and Marketing Cooperative and Ningxia Shaanxi Chamber of Commerce, as well as sales cooperation agreements involving Xianyang Fu Tea Specialty Agricultural Products Exhibition Co., Ltd. [1] - The event aimed to create a platform for deep cooperation between enterprises from Shaanxi and Ningxia, promoting resource sharing and high-quality economic development [1]

Core Viewpoint - The event "Xinjiang is a Good Place" focusing on intangible cultural heritage (ICH) was recently inaugurated in the Hotan region of Xinjiang, showcasing the importance of cultural preservation and exchange in the region [1] Group 1: Event Overview - The event is co-hosted by the Ministry of Culture and Tourism and the People's Government of Xinjiang Uygur Autonomous Region [1] - The theme of the event is "Cultural Enrichment of Xinjiang, ICH Adds Color" [1] - The main venue features 435 representative ICH projects and 383 ICH inheritors, highlighting the achievements in ICH protection, inheritance, and cooperation [1] Group 2: Featured Projects and Inheritors - Over 40 representative ICH projects and 12 inheritors, including Xianyang Fuzhu Tea, Hanzhong Rattan Weaving, Fengxiang Clay Sculpture, and Wugong Embroidery, were prominently displayed [1] - Notable works include the colorful paper-cutting piece "Flower Girl" by Master Ku Shulan and the uniquely shaped Fengxiang clay sculpture "Four Happy Babies," which attracted many visitors [1] Group 3: Cultural Significance - The event is described as a cultural dialogue that transcends the Tianshan and Qinling mountains, continuing the millennium legend of the Silk Road [1]

Group 1 - The 19th Xi'an International Tea Expo will be held from May 30 to June 2, showcasing over 100 tea enterprises from various regions in Shaanxi, with a focus on promoting Shaanxi tea culture and industry transformation [1][2] - The expo will feature a total exhibition area of 32,000 square meters and 1,400 international standard booths, with plans for 25 activities including traditional tea-making demonstrations [2] - The event aims to facilitate precise production and sales connections through participation from various industry associations and clubs, enhancing the overall tea market in the region [2] Group 2 - The "Xianyang Fuzhu Tea Tibet Tour" promotional event successfully increased sales volume, with Xianyang Fuzhu Tea Co. winning a contract for 760 tons of low-fluoride health tea, marking a significant sales achievement in Tibet [3] - The Ankang region has allocated 2 million yuan annually to support the promotion of its Fuxi tea, significantly boosting sales of local agricultural products [3] - Han Zhong's agricultural product sales have been enhanced through the establishment of 29 sales centers in various cities, promoting local tea brands like Han Zhong Xianhao [4] Group 3 - The brand strategy implemented by the Shangluo Supply and Marketing Cooperative has successfully unified local tea brands under the "Qinling Quanming" label, enhancing the quality and market presence of the tea industry [5] - Xianyang Fuzhu Tea has entered the top 50 of China's regional public brand value rankings for 2024, with a brand valuation of 3.586 billion yuan, indicating strong market recognition [5] - Ankang's cooperative has strengthened its brand system, combining public and enterprise branding to elevate the profile of Ankang Fuxi tea [5]