险养协同

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实探险企系养老社区 看“险养协同”如何深入银发经济
Zhong Guo Zheng Quan Bao· 2025-08-08 07:26
Core Insights - The insurance industry is increasingly investing in elderly care communities, transforming the concept of aging into a more enjoyable experience for seniors [1][5][6] - The silver economy is projected to grow significantly, with the elderly population in China expected to reach 310 million by the end of 2024, representing 22% of the total population [5][6] - Insurance companies are adopting various business models for elderly care, including heavy asset, light asset, and mixed models, to cater to the growing demand for elderly services [3][7] Group 1: Industry Trends - The number of elderly care communities operated by insurance companies has surged, with over 1.6 million residents currently living in these facilities across 36 cities [3][5] - The "insurance + health care" model is gaining traction, allowing insurance firms to create new profit growth points through health management and elderly services [7][9] - The integration of medical services within elderly care communities is becoming standard, with facilities often including hospitals to provide comprehensive care [4][6] Group 2: Market Opportunities - The silver economy is estimated to reach 30 trillion yuan by 2035, with a compound annual growth rate of 15.7%, indicating a robust growth potential for the industry [5][6] - Insurance companies are enhancing customer loyalty and satisfaction by offering comprehensive elderly care services, which can also serve as a new revenue stream [6][7] - The demand for home-based elderly care is significant, with 90% of seniors preferring to age at home, highlighting a gap in service provision that insurance companies are beginning to address [8][9] Group 3: Challenges and Considerations - The elderly care sector faces challenges such as high entry barriers for care communities, which limits accessibility for many seniors [8] - There is a need for a more diverse and inclusive elderly care service system to meet the varying needs of different consumer groups [8][9] - The industry must also focus on building a skilled workforce and addressing potential risks associated with the expansion of elderly care services [9]