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2025中央空调行业趋势:从"控温"到"控风",舒适与隐形成新赛道
艾瑞咨询· 2025-08-01 00:07
Core Viewpoint - The central air conditioning industry is undergoing a transformation from merely meeting basic functional needs to enhancing quality experiences, driven by evolving consumer demands and technological innovations [1]. Trend Summaries Trend 1: Comfort Airflow as Core Competitive Dimension - "Comfort experience" has replaced energy efficiency as the primary focus for brands, with over 35% of online discussions centered on keywords like "comfortable airflow" and "no direct blowing" [2]. - 40.3% of households face issues with uneven heating, while 38.8% report discomfort from direct cold air, highlighting the need for precise control over airflow in various scenarios [2]. - Innovations in airflow technology are emerging, with adjustable designs replacing fixed vents, allowing for better alignment with human comfort [2]. Trend 2: Integration of Home Design Needs - 71.0% of users consider the integration of air conditioning with home decor as a significant factor, with "decorative," "hidden," and "minimalist" designs becoming essential [3]. - Traditional products often fail to meet these aesthetic demands, leading to a rise in innovative designs that blend seamlessly with home interiors [5]. - Simplifying installation processes is becoming crucial, as 41.5% of users have faced issues with complex installation requirements [5]. Trend 3: Technological Innovations Driving Performance Upgrades - Under the "dual carbon" policy, energy-efficient technologies like heat pumps are becoming central to performance upgrades, offering heating efficiency 2-4 times greater than traditional electric heating [7]. - Innovations in airflow patterns are breaking traditional limitations, with leading brands developing multi-mode airflow solutions to address issues like uneven temperature distribution [9]. - 88.9% of users express a clear demand for dual-direction airflow and hidden airflow control technologies, indicating a strong market recognition of these innovations [10]. Conclusion - The central air conditioning industry is evolving towards a focus on user comfort, aesthetic integration, and energy efficiency, driven by technological advancements that address real consumer needs [22].