雅思考试商业运营
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最贵英语考试,要破产了
投资界· 2025-05-18 07:56
Core Viewpoint - The British Council, one of the main organizers of the IELTS exam, is facing severe financial difficulties and may go bankrupt within a decade if government intervention does not occur [3][22]. Group 1: Financial Situation of the British Council - The British Council's revenue from teaching and exams peaked at £727 million in the 2016-2019 fiscal years but plummeted to £448 million in 2021 due to the pandemic, representing a nearly 40% decline [17][23]. - By the 2024 fiscal year, the British Council reported a net loss of £66 million, with its free reserves falling to negative £4.3 million, indicating a critical financial state [24]. - The organization has been increasingly reliant on IELTS exam revenues, which accounted for 71.2% of total income in 2024, marking a ten-year high [17][19]. Group 2: IELTS Exam Market Dynamics - The IELTS exam is a significant global business, with 23% of the 4 million annual tests conducted in China and the U.S. [14]. - The British Council has a monopoly on IELTS operations in mainland China, which has been the largest market for IELTS for 13 consecutive years [14][5]. - The exam fees in China are among the highest globally, with the current fee at ¥2,170, second only to Hong Kong [11][12]. Group 3: Impact of COVID-19 - The pandemic caused a halt in in-person IELTS exams, leading to substantial financial losses for the British Council, which had to maintain operational costs despite reduced income [23][24]. - The British Council's attempts to recover included layoffs and selling off parts of its business, such as the IELTS operations in India to IDP Education [28][31]. Group 4: Future Outlook - IDP Education, a competitor, is expanding into the Chinese market, which could further strain the British Council's financial situation as it loses market share [31]. - The British Council's reliance on IELTS revenues raises concerns about potential future increases in exam fees to cover operational costs [31].
中国最贵的英语考试,开始闹破产了?
虎嗅APP· 2025-05-15 13:03
Core Viewpoint - The British Council, one of the main organizers of the IELTS exam, is facing severe financial difficulties and may face bankruptcy within a decade if government intervention does not occur [3][26]. Group 1: IELTS Examination and Financial Implications - The IELTS exam has become a high-cost, low-return endeavor for many Chinese students, with registration fees increasing steadily over the years, reaching 2,170 RMB in 2020, making it one of the most expensive exams globally [11][15]. - The British Council's revenue from teaching and examinations peaked at £727 million in the 2016-2019 fiscal years but plummeted to £448 million in 2021 due to the pandemic, before rebounding to £704 million in 2024 [21][22]. - The British Council's reliance on IELTS for revenue has increased, with teaching and examination income accounting for 71.2% of total revenue in 2024, the highest in a decade [22]. Group 2: Business Operations and Market Dynamics - The IELTS exam is operated by a partnership involving Cambridge Assessment, the British Council, and IDP Education, with the British Council holding exclusive operational rights in mainland China [18][29]. - China has been the largest market for IELTS for 13 consecutive years, contributing significantly to the overall examination volume, which reached 4 million globally, with 23% from China and the US [21][5]. - IDP Education has announced plans to enter the Chinese market directly, which could further strain the British Council's financial position as it loses market share [29]. Group 3: Financial Struggles of the British Council - The British Council's financial health deteriorated significantly during the pandemic, leading to a net loss of £66 million in 2024 and a negative reserve of £4.3 million [28]. - The organization has attempted various cost-cutting measures, including layoffs and selling off parts of its business, such as its IELTS operations in India to IDP Education [28][13]. - The British Council is now heavily indebted, having taken a £260 million commercial loan that requires annual interest payments of £14 million, further complicating its financial recovery [28][12].
中国最贵的英语考试,开始闹破产了
3 6 Ke· 2025-05-15 03:27
Core Insights - The British Council, one of the main organizers of the IELTS exam, is facing severe financial difficulties and may disappear within a decade if government intervention does not occur [1][16][21] Group 1: Financial Situation of the British Council - The British Council's revenue from teaching and exams peaked at £727 million in the 2016-2019 fiscal years but plummeted to £448 million in the 2021 fiscal year due to the pandemic, representing a nearly 40% decline [12] - By the 2024 fiscal year, the British Council's net loss was £66 million, with its available reserves falling to negative £4.3 million, indicating a critical financial state [17] - The organization has been increasingly reliant on IELTS exam revenues, which accounted for 71.2% of total income in 2024, the highest proportion in a decade [13] Group 2: IELTS Exam Market Dynamics - The IELTS exam is a significant global business, with 4 million tests conducted annually, 23% of which are from China and the US [9] - The IELTS exam fees have consistently increased, with the cost in mainland China currently at ¥2,170, making it one of the highest globally [8] - The British Council has lost its competitive edge in the Indian market to IDP Education, which has seen a significant increase in IELTS revenue, highlighting the competitive pressures in the market [24] Group 3: Impact of COVID-19 - The pandemic caused a halt in in-person IELTS exams, leading to substantial financial losses for the British Council, which had to maintain operational costs despite reduced income [16][21] - The British Council's attempts to recover included layoffs and selling off parts of its business, but these measures have not sufficiently stabilized its financial situation [21][24]