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荣耀新管理团队集体亮相 喊出今年年底重返国内市场前三
Core Viewpoint - The new CEO of Honor, Li Jian, has launched the "Global Million Eagle Plan" to recruit global talent and enhance the company's strategic direction following significant management changes and challenges in the Chinese market [1][2]. Group 1: Management Changes - Honor has undergone multiple rounds of personnel adjustments in the China region, including the departure of former CEO Zhao Ming and several senior executives [1]. - The "Eagle Plan" was initiated internally to adjust sales and service departments, with 38 key positions being re-evaluated [1]. - Li Jian emphasized the importance of a collective leadership strategy to unify management and enhance the company's competitive edge [2]. Group 2: Strategic Direction - Honor is transitioning from a smartphone manufacturer to a global AI terminal ecosystem company, as announced in the "Alpha Strategy" [2]. - The company has established five new primary departments focused on new industry incubation, business model expansion, consumer insights, and brand development [2]. - The product and R&D departments have been restructured to adapt to the AI era, creating three new primary departments dedicated to AI hardware and platforms [2]. Group 3: Market Performance - Honor faced significant challenges in the Chinese market, with a 14.9% market share in 2024, a year-on-year decline of 8.1%, and a drop out of the top five rankings in early 2025 [3][4]. - Despite the difficulties, Honor managed to maintain a market share above 13% in a challenging environment, with the 400 series being a key product for the company [4]. - Honor's international markets, particularly in Latin America, the Middle East, and Asia-Pacific, have seen growth exceeding 50%, with some regions experiencing over 100% growth [4]. Group 4: Future Goals - The management aims to return Honor to the top three in the domestic market by the end of the year, with a new president for the China region appointed to lead this effort [4]. - The focus is on strengthening core competencies and providing quality service to customers, rather than solely prioritizing sales growth [5].