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九成份额背后的技术密码:科沃斯以“集团技术协同”领跑滚筒清洁新赛道
Cai Jing Wang· 2025-12-03 09:20
Core Insights - The article highlights that Ecovacs (科沃斯) has achieved the title of "China's leading market in the rolling water vacuum cleaner sector," with a market share of 91.5% in sales and 91.9% in volume from January to October 2025, establishing a dominant position in this category [1][3][10] Group 1: Market Performance - During the 2025 618 shopping festival, Ecovacs' rolling series products accounted for over 20% of the total market, with total sales exceeding 310,000 units [3] - The rolling series products achieved a comprehensive positive review rate of over 99% on e-commerce platforms during the Double 11 shopping festival, validating both sales and reputation [3] - The growth in sales is attributed to improved cost-performance from technological advancements rather than price wars [3][10] Group 2: Technological Innovation - Ecovacs has integrated the principles of traditional cleaning machines with intelligent robotic capabilities, addressing the issue of "dirty dragging" in conventional cleaning robots [6][9] - The company has developed AI stain recognition technology that allows robots to assess the level of dirt and adjust cleaning strategies accordingly, marking a shift from mechanical execution to intelligent decision-making [6][7] - The design of the Deebot X11 incorporates high pressure and high-speed rotation to simulate effective cleaning, ensuring consistent and powerful stain removal [7][9] Group 3: Competitive Advantage - The synergy between Ecovacs and its subsidiary brand, Tineco, has enabled the company to leverage its strengths in both vacuuming and cleaning technologies, creating a significant competitive edge in the rolling vacuum cleaner market [4][10] - Ecovacs has invested over 4 billion yuan in R&D since 2018, resulting in a portfolio of over 2,500 global patents, with core technologies forming a substantial competitive moat [9][10] Group 4: Future Outlook - The success in the rolling vacuum cleaner market reflects Ecovacs' strategic foresight and technological collaboration, positioning the company to lead the industry towards a new era of extreme cleaning capabilities [10] - The recognition from AVC as the market leader serves as validation for Ecovacs' efforts in the rolling vacuum cleaner sector and its commitment to continuous technological innovation [10]