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杨少杰:企业转型最先建立的E2E流程应该是哪个?
Sou Hu Cai Jing· 2025-09-25 01:58
Core Insights - The article emphasizes the transition from product process systems to integrated process systems, marking the formal entry of companies into a transformation phase [3][4] - Integrated processes are characterized as end-to-end (E2E) business processes that enable companies to effectively respond to uncertain market environments by breaking down departmental barriers [3][5] Evolution of Business Process Systems - The first E2E process that companies should establish during their transformation is crucial for determining the urgency and importance of the transformation [5][6] - A successful transformation requires a business process that connects research and development to sales, as any organizational change without this integration is deemed meaningless [5][11] Types of Integrated Processes - For manufacturing companies, the integrated process can be divided into two segments: the "Idea to Launch" (IPD) process and the "Order to Delivery" (OTD) process [7][8] - The IPD process starts from market opportunity identification and spans across multiple functions, concluding with the successful launch of a product, addressing the need for customization in response to market changes [7][10] - The OTD process begins with sales planning or orders and encompasses various functions, ending with successful product delivery, essential for balancing mass production and customization [8][10] Importance of Integrated Processes - Both the IPD and OTD processes form a complete horizontal product business chain that must be established first for companies undergoing transformation [11] - The clarity of this horizontal product business chain indicates that a company has successfully entered the transformation phase and is on the right path [11][13] Case Study: Huawei's Integrated Management System - Huawei was one of the first companies to establish the IPD and OTD processes, allowing it to move away from traditional business models [13] - However, many companies have blindly imitated these processes without understanding the underlying logic, leading to failures [13] - It is crucial for companies to develop a complete E2E process tailored to their specific circumstances, rather than merely replicating existing models [13]