另外一条是从订单到产品交付（Order to Delivery）流程，简称OTD流程，这也是一条集成流程，起始于销售计划或订单，横跨销售、计划、采购、仓储、 生产、质量和物流等多个功能，结束于产品成功交付完成，很多企业对这条E2E流程也不陌生，因为就功能属性而言，在一些特定企业里又被称为ISC（集 成供应链管理），其实是以生产功能为核心对整个产品业务链条的进行集成而形成。 《进化》三 部曲 在我们以前的文章中，曾反复强调进入转型期之后，流程体系将从产品流程系统变为集成流程系统，集成流程是一种E2E（端到端）的业务流程，它的出现 才意味着企业正式进入转型期。集成流程是一种系统化、集成化的业务流程，是比产品流程更高层次的业务流程形式，因此产品流程做不到的事情，集成流 程能做到，它能打穿"部门墙"使业务活动能够直接与客户需求贯通，企业有能力面对不确定的市场环境。 业务流程系统演变 规律 企业转型最先建立的E2E流程应该是哪个？这个问题背后隐藏着另外一层含义，即哪个E2E流程对转型企业来说紧迫性、重要性优先级最高？而从这个问题 又可以衍生出另外一个问题，哪个E2E流程的建立，能够判断企业顺利进入转型期？因此这也是一个 ...

Group 1 - Major players in the e-commerce and food delivery sectors are re-engaging in fierce competition, with JD.com entering the food delivery market and Alibaba restructuring its business units to integrate Ele.me and Fliggy into a larger consumer group [1][4][6] - The competitive landscape has evolved from initial skirmishes to full-scale battles, with companies like Meituan and Pinduoduo also emerging as significant players, indicating a shift from traditional B2C and C2C models to new forms of e-commerce [2][4][5] - The concept of instant retail is being introduced, with JD.com aiming to redefine food delivery by integrating it with e-commerce logistics, potentially transforming the delivery model [6][22][24] Group 2 - The logistics and delivery systems of e-commerce and food delivery are fundamentally different, with e-commerce relying on a point-to-point model while food delivery requires a more flexible and immediate approach [10][20][21] - JD.com has established a robust logistics network that supports its e-commerce operations, which may provide a competitive advantage in the food delivery sector [11][15] - The integration of food delivery with e-commerce logistics could lead to a more efficient delivery system, allowing for better resource allocation and potentially lower costs [22][24][26] Group 3 - The market is witnessing a trend towards consolidation and collaboration among major players, as they seek to leverage each other's strengths to enhance service offerings and customer experience [23][34] - Instant retail is gaining traction, with consumers increasingly seeking convenience and speed in their purchasing decisions, which could reshape the future of retail [34][49] - The competitive dynamics are shifting, with companies needing to adapt to changing consumer preferences and the evolving landscape of e-commerce and food delivery [36][60]