Core Viewpoint - The "Broadcasting 21 Measures" introduced by the National Radio and Television Administration aims to revitalize the long drama market by lifting restrictions and fostering competition, addressing the significant decline in television drama production from 429 in 2014 to 115 in 2024 [2][8]. Policy Changes and Market Impact - The cancellation of the 40-episode limit is a significant change, allowing creators to maintain narrative integrity and explore complex storylines, as evidenced by the higher user retention rates of seasonal dramas compared to traditional series [3][4]. - The new policy allows for flexible adjustments in the airing of historical dramas based on audience demographics, reducing investment risks for producers and promoting high-quality historical content [3][4]. - The introduction of a "simultaneous review" mechanism is expected to shorten the average review cycle by over 40%, enabling quicker adaptations to audience feedback and reducing costs associated with post-production modifications [4]. Commercialization and Advertising - The reintroduction of mid-episode advertisements is reshaping the profitability of dramas, allowing for creative integration of ads and helping broadcasters offset rising acquisition costs [5]. - The "one drama, multiple stars" policy facilitates collaborative purchasing among broadcasters, reducing costs and increasing the reach of quality dramas to wider audiences [5]. Competitive Landscape and Challenges - The allowance for micro-short dramas to air on television introduces new competition, compelling long drama creators to enhance content quality and engagement to retain viewer interest [6]. - The relaxation of restrictions on importing foreign programs pushes domestic productions to elevate their standards, with leading companies adjusting their production quality to compete globally [7]. Content Creation Philosophy - The "Broadcasting 21 Measures" signifies a shift in the relationship between government and market forces in content production, emphasizing the importance of artistic integrity and audience engagement in the face of technological advancements [8].