Core Viewpoint - The "Broadcasting 21 Measures" introduced by the National Radio and Television Administration aims to revitalize the long drama market by lifting restrictions and fostering competition, addressing the significant decline in television drama production from 429 in 2014 to 115 in 2024 [2][8]. Policy Changes and Market Impact - The cancellation of the 40-episode limit is a significant change, allowing creators to maintain narrative integrity and explore complex storylines, as evidenced by the higher user retention rates of seasonal dramas compared to traditional series [3][4]. - The new policy allows for flexible adjustments in the airing of historical dramas based on audience demographics, reducing investment risks for producers and promoting high-quality historical content [3][4]. - The introduction of a "simultaneous review" mechanism is expected to shorten the average review cycle by over 40%, enabling quicker adaptations to audience feedback and reducing costs associated with post-production modifications [4]. Commercialization and Advertising - The reintroduction of mid-episode advertisements is reshaping the profitability of dramas, allowing for creative integration of ads and helping broadcasters offset rising acquisition costs [5]. - The "one drama, multiple stars" policy facilitates collaborative purchasing among broadcasters, reducing costs and increasing the reach of quality dramas to wider audiences [5]. Competitive Landscape and Challenges - The allowance for micro-short dramas to air on television introduces new competition, compelling long drama creators to enhance content quality and engagement to retain viewer interest [6]. - The relaxation of restrictions on importing foreign programs pushes domestic productions to elevate their standards, with leading companies adjusting their production quality to compete globally [7]. Content Creation Philosophy - The "Broadcasting 21 Measures" signifies a shift in the relationship between government and market forces in content production, emphasizing the importance of artistic integrity and audience engagement in the face of technological advancements [8].

Core Viewpoint - iQIYI's hit drama "The Crazy" achieved a record-breaking viewership of 10.79 billion, marking it as the most successful production in terms of traffic, revenue, and influence since the company's inception nearly 13 years ago [1] Group 1: Legal Action and Court Ruling - iQIYI filed a lawsuit against a short video company for unauthorized distribution of content related to "The Crazy," seeking 30 million yuan in damages [2][3] - The court ruled that the short video company's actions constituted copyright infringement, as the videos provided were not merely reviews but included substantial content from the drama [3] - The court determined that the short video platform had a responsibility to monitor and prevent copyright infringement, leading to a ruling in favor of iQIYI for the full amount claimed [3] Group 2: Industry Context and Implications - The case highlights a growing trend of copyright infringement in the short video sector, with many similar cases emerging as platforms allow user-generated content that often violates copyright [5][6] - The legal landscape is evolving, with courts increasingly recognizing the need for stricter accountability from platforms that host user-generated content, especially for popular works [7] - The National Copyright Administration has initiated ongoing campaigns to combat copyright infringement, focusing on various digital platforms and emphasizing the need for enhanced protection measures for high-profile works [9][10]