Core Insights - The food and beverage industry is entering a "cake-slicing" phase, where competition is shifting towards channel and retail merchants, leading to a "buyer solution" model focused on consumer demand [2][5] - The relationship between brands and channels has evolved from brand-led rules to collaborative development, with channels now defining product specifications and pricing based on consumer insights [3][8] Industry Trends - The past three to five years have seen a significant shift towards the "buyer solution" model, particularly in the last three years, with companies adapting strategies for precise category management and single product operations [5][6] - Investment firms are increasingly focusing on companies that align with the "buyer solution" trend, emphasizing product development capabilities and lifecycle management [6][7] Investment Criteria - Key indicators for evaluating projects include the consumer-oriented nature of product development processes, which must align with specific channel characteristics [7][8] - The ability to transform channel positioning into concrete product strategies is crucial for success in the evolving market landscape [7] Market Dynamics - The new cooperative relationship between channels and brands is a global trend, with China experiencing it more prominently, leading to a reconfiguration of market dynamics [8][9] - Emerging brands are leveraging flexible supply chains, while traditional brands are expanding customized offerings, highlighting the importance of collaborative efficiency in creating consumer value [9][10] Organizational Adaptation - The "buyer solution" model necessitates a transformation in organizational capabilities within the channel sector, requiring a shift in recognition, strategy adjustment, and organizational alignment [10]