Core Viewpoint - Sa Sa International (00178) has announced a positive earnings forecast, expecting a significant increase in profit for the upcoming financial period, driven by improved market conditions and strategic initiatives [1] Financial Performance - The company anticipates a profit attributable to shareholders of approximately HKD 48.5 million to HKD 50.5 million for the six months ending September 30, 2025, representing a year-on-year increase of 50% to 56% [1] - For the six months ending September 30, 2024, the profit attributable to shareholders was HKD 32.4 million [1] Market Conditions - The growth in profit is primarily attributed to the continuous increase in visitor numbers in the core markets of Hong Kong and Macau, which has improved local foot traffic [1] - The company has implemented marketing strategies and shopping incentives to attract customers and enhance consumer spending, successfully increasing transaction numbers and sales in Hong Kong and Macau [1] Strategic Initiatives - In response to the evolving retail landscape in mainland China, the company has closed physical stores and shifted focus towards developing its online business, which has strengthened its profitability [1]

Core Viewpoint - Sasa International (00178) expects a significant increase in profit for the six months ending September 30, 2025, with estimated earnings of approximately HKD 48.5 million to HKD 50.5 million, representing a year-on-year increase of 50% to 56% compared to HKD 32.4 million for the six months ending September 30, 2024 [1] Group 1 - The increase in profit is primarily attributed to the continuous growth in visitor numbers in the core markets of Hong Kong and Macau, leading to improved foot traffic [1] - The company has implemented effective marketing strategies and shopping incentives to attract customers and enhance spending, successfully increasing transaction volume and sales in Hong Kong and Macau [1] - The strategic shift to focus on online business by closing physical stores in response to the evolving retail landscape in mainland China has strengthened the company's profitability [1]