Core Insights - The retail sales value in Hong Kong for August 2025 is estimated at HKD 30.3 billion, representing a 3.8% increase compared to August 2024 [1] - The total retail sales value for July 2025 was revised to show a 1.8% increase from July 2024 [1] - For the first eight months of 2025, the total retail sales value is estimated to have decreased by 1.9% compared to the same period in 2024 [1] Retail Sales Breakdown - In August 2025, online sales accounted for 8.4% of total retail sales, with an estimated value of HKD 2.6 billion, up 8.9% from August 2024 [1] - The revised estimate for online sales in July 2025 showed a 13.3% increase compared to July 2024 [1] - For the first eight months of 2025, online sales value is estimated to have increased by 3.0% compared to the same period in 2024 [1] Sales Volume Analysis - The estimated total sales volume in August 2025 increased by 3.2% compared to August 2024, after adjusting for price changes [1] - The revised estimate for total sales volume in July 2025 showed a 0.9% increase compared to July 2024 [1] - For the first eight months of 2025, the total sales volume is estimated to have decreased by 3.1% compared to the same period in 2024 [1] Category Performance - Jewelry, watches, and luxury gifts saw the highest sales value increase of 16.4% in August 2025 compared to August 2024 [2] - Other notable increases include unclassified consumer goods (up 14.2%), pharmaceuticals and cosmetics (up 5.0%), and clothing (up 3.1%) [2] - Conversely, supermarkets experienced a sales value decline of 0.8%, with significant drops in fuel (down 11.4%) and automotive parts (down 8.9%) [2] Seasonal Adjustments - The seasonally adjusted total retail sales value for the three months ending August 2025 increased by 0.3%, while the total sales volume decreased by 0.3% [2] Future Outlook - The local consumption atmosphere is stabilizing, supported by an increase in visitors to Hong Kong and government initiatives to promote tourism and events, which are expected to benefit the retail sector [3]