零售轮转理论

Search documents
中国便利店十年混战:谁赢了,谁还在拼?
创业邦· 2025-05-22 03:04
以下文章来源于零售商业财经 ,作者RBF团队 零售商业财经 . 新零售的思想者,新商业的参与者,新财经的见证者,中国零售大商业领域影响力媒体。 来源丨 零售商业财经 ( Retail-Finance ) 作者丨 王宪裕 十年来,每一年的主题不仅映照着产业对现状的反思以及对未来的探讨,也反映出便利零售如何在新 旧模式中寻找突破口。 与此同时,身处台湾便利商店市场,也亲身见证了这个高度竞争、密集布点的业态如何透过不断地创 新、尝试与快速迭代来维系这行业在顾客心中的心占率。 今日的便利店,正处于一个「边界模糊」的竞争时代。异业的加速渗透——不论是零食店、折扣店、 外送平台、在线社区团购等,皆对「便利」这个核心价值发出挑战。 而便利商店之间,是否可能从竞争走向竞合,是否可能成为下阶段的新常态?这不只是经营选择,更 是一场系统性重构。 本文从便利店大会历年主题的演进中提炼变革脉络,结合笔者在不同地区便利商店实务操作的观察与 省思,思考在这场跨界共舞的未来里,便利商店如何重新定义价值、创新边界,并走出「不只是便 利」的新路线图。 编辑丨 鹤翔 图源丨摄图网 一年一度的便利店大会将于福州召开,这是属于便利店从业人员每年最重 ...
中国便利店十年竞合启示录
3 6 Ke· 2025-05-19 23:54
Core Insights - The annual convenience store conference will be held in Fuzhou, serving as a significant gathering for industry professionals to reflect on the past year and look forward to future developments [1] - The themes of the conference over the past decade reflect the industry's evolution and the challenges faced by convenience retail in adapting to new market dynamics [2][4] Group 1: Conference Themes and Evolution - The conference themes from 2015 to 2017 focused on early exploration, emphasizing market potential and expansion opportunities [4][6] - From 2018 to 2020, the themes highlighted the transition to a new era for convenience stores, with an emphasis on standardization, localization, and foundational improvements [8][12] - The themes from 2021 to 2024 indicate a shift towards developing an ecosystem for convenience stores, focusing on high-quality development and the integration of technology [10][14] Group 2: Competitive Landscape - The convenience store industry is currently facing blurred boundaries in competition, with challenges from various sectors such as snack shops, discount stores, and delivery platforms [3][15] - The competition has evolved from traditional peer rivalry to a broader challenge from diverse industries, necessitating a redefinition of value and innovation in the convenience store model [18][34] Group 3: Strategic Responses - To survive and thrive in the new competitive landscape, convenience stores must embrace innovation, differentiate their offerings, and leverage data insights to better understand consumer needs [19][20] - The shift from membership to subscription models is emerging as a strategy to enhance customer loyalty and engagement, focusing on delivering long-term value rather than just price [21][23] Group 4: Case Studies and Best Practices - Successful convenience store brands in Taiwan, such as 7-ELEVEn and FamilyMart, are adapting by introducing multi-functional stores that cater to community needs and enhance customer experience [28][30] - These brands are leveraging technology and innovative service offerings to transform their stores into community hubs, thereby increasing foot traffic and customer loyalty [32][34]