Core Viewpoint - The article highlights the success of the "Jianghu Banquet" in Jiangyan District, Jiangsu, which effectively leveraged local culture and market dynamics to create a vibrant night economy without government financial input, achieving significant economic impact and community engagement [3][4][25]. Group 1: Event Overview - The "Jianghu Banquet" is part of the 2025 Food Carnival, showcasing local cuisine and culture in Jiangyan District, which is home to popular tourist attractions [2][5]. - The event has generated over 1.5 million yuan in direct revenue within the first month, demonstrating the effectiveness of a market-driven approach [3][8]. Group 2: Economic Impact - The "Su Chao" event has significantly boosted the tourism, dining, and hospitality sectors in Jiangsu, with a total service revenue of 37.96 billion yuan, marking a 42.7% year-on-year increase [8]. - During the "Jianghu Banquet," the tourist reception in the Qinhai Bay Resort increased by 36.7%, and sales of local agricultural products surged by 123% month-on-month [12][14]. Group 3: Cultural Integration - The event creatively combined local dialect and culture with sports enthusiasm, using the phrase "ma diao" (meaning "cheers") to resonate with the audience and enhance the festive atmosphere [20][22]. - The banquet featured a culinary competition among the thirteen towns in Jiangyan, promoting local food culture and community spirit [14][24]. Group 4: Future Prospects - Jiangyan plans to sustain the momentum of the "Jianghu Banquet" beyond the "Su Chao" event, focusing on continuous innovation and seasonal tourism experiences [27][35]. - The district aims to develop a comprehensive tourism experience that includes various seasonal activities, ensuring year-round engagement with visitors [29][35].