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从烟柜到冰柜,便利店的库存正压垮个体老板
虎嗅APP· 2025-08-30 13:32
Core Viewpoint - The retail industry, particularly convenience stores, is facing significant challenges with declining sales and increasing inventory, despite overall market growth in the sector [5][20]. Group 1: Seasonal Performance - The summer season, typically a peak time for sales, has shown disappointing results, with some store owners reporting sales declines of nearly 90% compared to the previous year [6][8]. - Store owners express a sense of hopelessness, often relying on upcoming holidays like the Mid-Autumn Festival and National Day for potential sales recovery [7][8]. - Inventory issues are prevalent, with some store owners holding significant stock that they are reluctant to sell at a loss, leading to increased financial pressure [8][12]. Group 2: Consumer Behavior Changes - Consumers are increasingly price-sensitive, opting for discount stores or online shopping for snacks and beverages, which has led to a decline in in-store purchases [10][14]. - The average transaction size has decreased, with reports of "big orders" becoming rare, indicating a shift in consumer purchasing habits [10][11]. - The overall consumer sentiment is cautious, with many individuals focusing on saving money rather than spending [14][22]. Group 3: Industry Data and Trends - The convenience store sector is experiencing growth in terms of the number of stores, with a reported increase from 182,000 to 196,000 stores in a year, reflecting a 7.7% growth [20]. - Despite the growth in store numbers, the average daily revenue per store has declined by 2.0%, indicating that individual store profitability is under pressure [20]. - The retail environment is characterized by a significant increase in competition, with many new stores opening, leading to market saturation and diluted customer traffic [14][21]. Group 4: Structural Challenges - The convenience store industry is facing structural challenges, including a shift in consumer spending patterns and the rise of online shopping, which has captured over 30% of the market share [22][23]. - Price competition from discount stores is intensifying, with traditional convenience stores unable to match the lower prices offered by these competitors [23][24]. - The need for convenience stores to adapt by offering both convenience and competitive pricing is becoming increasingly critical for survival in the current market [24].