Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected investment return that will outperform the market benchmark by more than 15% over the next 6-12 months [9]. Core Insights - The electronic vaporization business is experiencing a sustained recovery, while the HNB (Heat-not-Burn) business is expected to accelerate its growth [4][9]. - The company reported a revenue of 6.013 billion yuan for the first half of 2025, representing an 18.3% year-on-year increase, although net profit decreased by 28.0% to 492 million yuan [4]. - The company has successfully launched innovative compliant products to meet market demands, contributing to the recovery of its vaporization business [5]. Summary by Relevant Sections Financial Performance - For the first half of 2025, the company achieved a revenue of 6.013 billion yuan, up 18.3% year-on-year, while net profit was 492 million yuan, down 28.0% [4]. - Adjusted net profit for the same period was 737 million yuan, reflecting a slight decline of 2.1% year-on-year [4]. Business Segments - The self-owned brand business generated 1.274 billion yuan in revenue, a 14.1% increase year-on-year, with significant growth in Europe and other regions [5]. - The company’s revenue from enterprise clients reached 4.739 billion yuan, marking a 19.5% year-on-year growth [5]. HNB Business Development - The global HNB product market is projected to reach approximately 66.86 billion USD by 2029, with a compound annual growth rate of about 10.1% from 2024 to 2029 [7]. - The company has made significant strides in supporting strategic clients to launch high-end HNB product lines in key markets, with positive early consumer feedback [7]. Future Outlook - The company expects to see continued growth in its HNB business and emerging sectors such as vaporization for medical and beauty applications, which are anticipated to enter a growth phase [9]. - Revenue projections for 2025-2027 are estimated at 13.45 billion, 15.49 billion, and 17.66 billion yuan, respectively, with year-on-year growth rates of 14%, 15%, and 14% [9].