Core Insights - The consumer goods industry is transitioning from a "supply-driven" model to a "demand-led" approach, reshaping market dynamics and prompting a comprehensive restructuring of brand strategies and product innovation logic [4][5] - The core competitiveness in the consumer goods market is shifting from "product-centric" to "experience and identity-centric," with consumers increasingly valuing emotional connections, environmental consciousness, and cultural expression [4] - Digital capabilities are becoming essential infrastructure for consumer brands, enabling precise insights into user behavior, preferences, and purchasing paths, which helps in trend identification, supply chain optimization, and accelerated product update cycles [4] Market Dynamics - The future distribution system for consumer goods will be more diverse and flexible, with blurred boundaries between online and offline channels, and the rise of brand-owned communities, private domain operations, and immersive retail experiences [5] - The importance of regional markets is significantly increasing, particularly in emerging consumer markets such as Southeast Asia, Latin America, and the Middle East, where local cultural adaptation and customized product strategies will be key for competition between foreign and local brands [5] Strategic Recommendations - Companies should adopt a long-term and structured perspective on industry fluctuations, focusing on "continuous understanding of people" rather than merely "chasing trends" [5] - The ability to achieve true differentiation through data insights, brand value reconstruction, and flexible supply chain adjustments will determine future growth potential for companies in the consumer goods sector [5]