露营风

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许多咖啡店都在用的「露营椅」,怎么突然就被嫌弃了?
36氪· 2025-09-28 09:32
Core Viewpoint - The article discusses the declining popularity of camping chairs in independent coffee shops, highlighting a shift in consumer preferences from aesthetic appeal to comfort and practicality [4][10][30]. Group 1: Consumer Preferences - Initially, consumers appreciated the novelty of sitting in camping chairs for the ambiance they created, but this sentiment has changed as comfort becomes a priority [7][10]. - Many consumers now express a preference for traditional seating options, such as plastic stools, over uncomfortable camping chairs [14][18]. - The trend of using camping chairs is perceived as outdated by some consumers, indicating a shift in what is considered trendy in coffee shop environments [18][26]. Group 2: Business Considerations - Coffee shop owners face a dilemma between creating visually appealing spaces for social media and ensuring customer comfort to encourage longer visits [28][29]. - The low cost and ease of setup associated with camping chairs make them attractive to business owners, but this often compromises customer experience [22][23]. - The article suggests that as the novelty of aesthetic-focused designs fades, comfort will become a critical factor for customer retention in independent coffee shops [30][32]. Group 3: Industry Trends - The article notes a broader industry trend where coffee shops have been heavily influenced by various design styles, such as camping and industrial themes, leading to consumer fatigue [33]. - As consumers seek more traditional and comfortable seating, there is an emerging opportunity for coffee shops to differentiate themselves by prioritizing comfort over aesthetic trends [33].