露营椅

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新玩法持续出圈 露营经济爆火
Zhong Guo Zheng Quan Bao· 2025-06-02 20:43
Core Insights - The camping economy is experiencing significant growth during the Dragon Boat Festival, with a 50% year-on-year increase in search volume for "camping" on Meituan [1] - The "camping+" model, which includes activities like pet interaction, water play, and barbecuing, has seen over a 120% increase in orders on Meituan [1][5] - Popular camping sites in Beijing are fully booked, indicating high demand and a thriving camping culture [1][2] Camping Economy Trends - The rental of camping tents is in high demand, with standard tents accommodating 6 to 8 people priced at 198 yuan for 4 hours, and larger tents costing over 1000 yuan [2] - Many visitors are opting for self-catering, purchasing ingredients from local markets, which enhances the overall camping experience [2][4] - The presence of additional amenities such as food stalls and recreational activities has increased the appeal of camping sites [3] Market Potential - The camping economy in China is projected to reach a core market size of 2139.7 billion yuan in 2024, with expectations to grow to 2483.2 billion yuan by 2025, contributing to a total market size of 14402.8 billion yuan [6] - Outdoor product sales, particularly camping gear, are surging as summer approaches, with promotional activities boosting sales in physical stores [6]
跨境电商运营:中国露营装备出海国别机会洞察报告
Sou Hu Cai Jing· 2025-04-11 19:56
Core Insights - The report titled "Cross-Border E-commerce Operations: Insights into China's Camping Equipment Export Opportunities" focuses on the export market for Chinese camping equipment, analyzing market size, competitive landscape, buyer and supplier conditions, regulatory standards, and key enterprises [1] - From 2020 to 2024, China's camping equipment export value is expected to show an overall growth trend, with major export destinations including the United States, Mexico, and Russia [1] - The competitive landscape reveals a low market concentration with many exporters, leading to significant product homogeneity and price competition, although some companies are gaining market share through brand and technological advantages [1] Industry Overview and Export Data - The global camping equipment market is experiencing rapid growth, driven by increasing consumer demand for convenient camping solutions, particularly in markets like Russia [7][8] - The report highlights the importance of product quality, innovation, and brand building for suppliers to enhance competitiveness in the international market [1] - Regulatory standards are becoming stricter across various countries, necessitating compliance with safety and environmental regulations to ensure market access [1] Export Trends and Challenges - The export value of camping carts is projected to reach $2.436 billion in 2024, reflecting a 15.32% increase from 2023, with a significant rise in export volume [13] - The United States remains the largest export market for camping carts, accounting for 35.51% of total exports, while emerging markets like Germany and Russia are showing substantial growth rates [13] - The export value of camping lights is expected to decline to $2.747 billion in 2024, following a peak in 2022, indicating a shift towards lower-priced products [15][19] Key Product Insights - Camping tents and canopies are primarily made from synthetic fibers, with an export value of $1.902 billion in 2024, although this represents a decline from previous highs [23][25] - The export of camping chairs is projected to reach $7.762 billion in 2024, with the U.S. as the leading market, but with increasing competition from European markets [30][31] - Camping tables are expected to generate $1.1564 billion in exports in 2024, with the U.S. also being the dominant market, while Southeast Asian markets are showing significant growth [35][37]