Group 1 - The article discusses the evolution of marketing trends, emphasizing the shift from traditional attention-grabbing tactics to a deeper understanding of consumer emotions and values [2][3][4] - It highlights the emergence of the "emotional economy," where brands are encouraged to facilitate consumer expression rather than merely reflecting emotions in marketing [5][7][8] - The concept of "story monetization" is introduced, where storytelling becomes a fundamental infrastructure for brands, allowing consumers to identify with the brand's narrative [9][10][11] Group 2 - The article identifies "silent loyalty" as a growing trend, focusing on consumers who consistently purchase without engaging in active brand interactions [13][15][16] - It suggests that brands should prioritize stable experiences and clear communication to build trust with these silent consumers [17][18][19] - The piece also discusses the fragmentation of consumer circles, where algorithm-driven content distribution creates distinct communities with unique values and communication styles [18][19][20] Group 3 - The article outlines the AI marketing revolution, describing how AI tools are evolving from mere execution devices to collaborative partners in the marketing process [21][22][23] - It emphasizes the need for marketers to adapt to this new paradigm, where AI assists in decision-making and strategy formulation [24][27] - The concept of "multi-modal ecological integration" is introduced, highlighting the importance of creating immersive brand experiences in physical spaces rather than just digital interactions [28][30][31] Group 4 - The conclusion reiterates the importance of brands maintaining a stable presence and building trust amidst uncertainty, suggesting that genuine connections with consumers are essential for long-term loyalty [33][34][35]