Core Viewpoint - The relationship between startups and industry giants is crucial, as many entrepreneurs struggle to maintain their position in the face of giant companies' expansion into diverse sectors [1] Group 1: Non-standard and Heavy Companies - Startups should focus on non-standard products and heavy company structures to differentiate themselves from giants that excel in standardized, easily replicable businesses [2][3] - Non-standard approaches provide greater pricing power and flexibility, allowing companies to carve out unique market positions [4] - Heavy companies, which possess their own products, supply chains, and sales channels, are better positioned to withstand market fluctuations and algorithm changes from platforms [5][6] Group 2: Practical Applications of the "Li Zhigang Four Kills" - The "Li Zhigang Four Kills" framework has been instrumental for many CEOs in making critical business decisions, helping them navigate challenges and seize opportunities [7] - Successful case studies demonstrate that maintaining a strong supply chain and core team can lead to significant revenue growth, as seen in a medical supply chain company that exceeded 3 billion yuan in revenue [7] - The framework continues to be relevant, prompting ongoing learning and adaptation among CEOs to align their strategies with the principles of non-standard and heavy company models [8]