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石化企业积极拓展非油品业务
Zhong Guo Jing Ji Wang· 2025-05-12 01:38
Group 1 - The core viewpoint of the articles highlights the structural transformation in China's refined oil consumption market due to the rapid adoption of electric vehicles and the acceleration of clean energy initiatives [1] - The 2024 report indicates a decline in China's refined oil consumption, primarily driven by the growth of electric vehicles and the development of LNG heavy trucks [1] - The long-term trend of energy substitution under the global green low-carbon transition will continue to exert pressure on refined oil consumption [1] Group 2 - Sinopec's non-oil business is a crucial focus for transformation, with its core brand, Easy Joy, aiming to provide high-quality and convenient services [1] - Easy Joy has established a significant presence with 28,600 convenience stores and over 10,000 Easy Joy car maintenance outlets, making it the largest chain of direct-operated convenience stores and self-operated car wash services in China [1] - Since its establishment in 2008, Easy Joy has built a brand matrix that includes products, services, platforms, activities, and public welfare, achieving a brand value of 22.814 billion yuan by 2025 [2] Group 3 - Industry experts predict that gas stations will evolve from mere energy supply points to comprehensive consumer complexes, offering diverse services such as shopping, car maintenance, and dining [3] - The sustainable innovation of the "energy supplement +" business model at gas stations will create integrated service models that combine energy supply with shopping, car maintenance, dining, and value-added services [3]