稳住基本盘 ◆成品油市场占有率稳定在50%左右 ◆LNG零售量年均增长56.7% ◆销售公司在境外拥有分支机构16家，国际化经营质量稳步提升 拓展增长极 ◆拥有充电终端超14万个，2025年平台充电量超50亿千瓦时 ◆建成加氢站150座，贯通8条氢能走廊 ◆销售企业累计建设分布式光伏电站达7000座 以客户为中心 ◆"易捷养车"综合汽服平台成为国内门店数量最多的洗车服务平台 ◆易捷品牌价值达228.14亿元 ◆连续13年开展情暖驿站活动，为超过493万返乡摩骑和6783万春运出行人员提供免费补能、便民休息 等服务 稳住基本盘在油气市场中锻造"压舱石" 面对错综复杂的市场环境，中国石化充分发挥质优量足的油品优势、遍布城乡的网络优势、大国重器的 品牌优势，深耕爱跑品牌，拓展赛事营销合作，向油气市场要增量，全力攻坚扩销、拓市创效。 "十四五"期间，中国石化把市场营销作为生命工程，坚持以市场为导向、以客户为中心，在超预期的市 场变局中打好市场进攻战 攻坚破局 转型升级综合能源服务商 能源革命浪潮来袭、产业结构深度调整，"十四五"期间，中国能源市场经历深刻变革，挑战与机遇并 存。 "要把市场营销作为生命工程，全力提升量 ...

Core Viewpoint - China Petroleum & Chemical Corporation (Sinopec) is transforming its traditional gas stations into multifunctional service stations, addressing the pain points of car owners by providing integrated energy and automotive services [1][3]. Group 1: Service Ecosystem Development - Sinopec held the "Easy Car Maintenance Service Ecosystem" launch event in Hangzhou, showcasing its 100th Easy Car Maintenance standard service store in Zhejiang [1]. - The new service station integrates fuel, charging, automotive services, and convenience store functions, offering a one-stop solution for energy supply, cleaning, shopping, and maintenance [1][3]. Group 2: Market Potential and Challenges - The automotive aftermarket in China is vast, covering high-frequency needs such as car washing, maintenance, and repairs, but faces issues like price transparency and inconsistent quality [3]. - Sinopec aims to leverage its network of over 2,000 energy supply stations and has established 865 automatic car wash points and 100 comprehensive automotive service points across the province [3]. Group 3: Strategic Partnerships and Innovations - Sinopec has partnered with leading automotive service platforms to create a comprehensive car service ecosystem, integrating 1,000 self-operated stores and 2,000 cooperative stores [3]. - The company is collaborating with nine banks and insurance institutions to explore innovative models such as "insurance + service" and "finance + car ecosystem" [3]. Group 4: Digital Transformation and Consumer Experience - Sinopec is utilizing a digital platform to bridge online and offline services, providing a model for "standard construction, digital empowerment, and ecological collaboration" in the automotive service industry [5]. - The launch of the "Easy Car Maintenance Zhejiang" mini-program allows users to book maintenance and cleaning services at various service points, enhancing the car maintenance experience [5].

Group 1 - The core viewpoint of the articles highlights the structural transformation in China's refined oil consumption market due to the rapid adoption of electric vehicles and the acceleration of clean energy initiatives [1] - The 2024 report indicates a decline in China's refined oil consumption, primarily driven by the growth of electric vehicles and the development of LNG heavy trucks [1] - The long-term trend of energy substitution under the global green low-carbon transition will continue to exert pressure on refined oil consumption [1] Group 2 - Sinopec's non-oil business is a crucial focus for transformation, with its core brand, Easy Joy, aiming to provide high-quality and convenient services [1] - Easy Joy has established a significant presence with 28,600 convenience stores and over 10,000 Easy Joy car maintenance outlets, making it the largest chain of direct-operated convenience stores and self-operated car wash services in China [1] - Since its establishment in 2008, Easy Joy has built a brand matrix that includes products, services, platforms, activities, and public welfare, achieving a brand value of 22.814 billion yuan by 2025 [2] Group 3 - Industry experts predict that gas stations will evolve from mere energy supply points to comprehensive consumer complexes, offering diverse services such as shopping, car maintenance, and dining [3] - The sustainable innovation of the "energy supplement +" business model at gas stations will create integrated service models that combine energy supply with shopping, car maintenance, dining, and value-added services [3]