打造"广府年味" 新春期间，广州市文化馆六场精品展览齐亮相，从非遗瑰宝到艺术佳作，从传统工艺到科技融合，全方 位展现岭南文化的深厚底蕴与创新活力。其中，位于中心阁一楼特展厅的"琢玉成器——南派玉雕展"汇 聚粤滇两省九地200余件/组玉雕精品，这是南派玉雕的首次全面展示。 此外，广州市文化馆推出逾50场特色活动，活动覆盖全年龄段，打造"赏、玩、学、购、娱"一站式新春 体验。 在千人广场，2月17日至23日将举办"马跃岭南 春满新馆"新春游园市集活动，包括潮流打卡点、特色摊 位及游戏区，涵盖非遗展示、年俗体验、年货展销、演艺快闪等。 2月15日至23日春节假期期间，作为广州城市文化客厅与中轴线重要文化地标之一，广州市文化馆精心 准备了6场精品展览、50余场文化活动，为广大市民奉上"文化团圆饭"。 50余场活动 位于公共文化中心西侧的数字文化体验厅则推出"AI年味共创计划"，市民可参与"非遗+AI"主题体验活 动，包括AI生成新年形象、集章兑文创等趣味玩法。 精品展览 邀市民云端共享 广州市文化馆还通过线下精品展演与线上云端共享，让市民多渠道感受文化年味。大年初二（2月18 日）至初六（2月22日），《狮意天下》醒 ...

Core Viewpoint - The integration of intangible cultural heritage (ICH) with technology is becoming a new growth driver for high-end home appliances [1][6]. Group 1: Cultural Integration - Young consumers are increasingly drawn to traditional products, such as Shu embroidery and Zisha teapots, which are gaining popularity on e-commerce platforms [2][3]. - The next step for brands is to transform ICH into a lifestyle that encompasses aesthetics and wisdom, integrating it into home decor [4][5]. - The home appliance industry is unexpectedly leading this cultural integration [6]. Group 2: Brand Evolution - Casarte, a high-end home appliance brand, has evolved from being "the creator of home art" to "the contemporary guardian of cultural heritage," aiming to incorporate the beauty of ICH into modern living through the "Casarte AI Appreciation Series" [7][15]. - The brand's commitment to ICH reflects a response to consumers' pursuit of quality, culture, and spiritual identity [15][24]. Group 3: Market Trends - A survey by Hurun in 2025 indicated a decline in traditional luxury goods, with consumers focusing more on spiritual satisfaction and happiness [11]. - This shift has led to a surge in experiential high-end services and a growing interest in cultural symbols over material satisfaction [12]. Group 4: Technological Integration - Casarte's approach combines ICH with advanced technology, aiming to enhance user experience and meet the evolving preferences of high-net-worth individuals [10][30]. - The "AI Eye" technology allows home appliances to perceive and respond to user needs, transforming them from mere tools into intelligent companions [28][30]. Group 5: Product Innovations - Casarte has integrated ICH into its product offerings, such as collaborating with Nanjing Yunjin Museum for a heritage preservation art exhibition and launching the "Casarte Heritage Protection Journey" [17]. - The brand's products, like the AI washing machine and kitchen appliances, utilize ICH principles to enhance functionality and user experience, ensuring the preservation of traditional craftsmanship [20][22][29]. Group 6: Brand Performance - Casarte's strategy has yielded tangible results, with its brand value increasing from 82.1 billion to 92.816 billion, making it the most valuable brand in the high-end sector [24].