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老字号打造新门店、非遗解码新时尚……透过“新消费图鉴”看市场潜力释放
Yang Shi Wang· 2025-07-04 04:01
Group 1 - The core viewpoint of the article highlights the rapid expansion of the "Chinese fashion" consumption market, projected to reach a total scale of 2 trillion to 3 trillion yuan by 2025, serving as a new growth point for the cultural industry [1] - The latest "China Fashion Consumption Development Report" indicates that the fashion consumption market is diversifying from single categories to multiple fields, transitioning from external decoration to lifestyle leadership, becoming a significant engine for consumption upgrades [5][12] - Beijing has introduced a special action plan to expand fashion consumption, focusing on cultivating fashion scenes, enhancing fashion activities, innovating fashion brands, and creating a fashionable urban atmosphere to further stimulate the potential of fashion consumption [5] Group 2 - The integration of traditional craftsmanship, such as Shu brocade, into modern fashion items is creating new consumption vitality, with companies leveraging e-commerce platforms and cross-border exhibitions to build global sales networks [6] - A company that started Shu brocade business last November achieved daily sales of 100,000 to 150,000 yuan within seven months, showcasing the potential of traditional crafts in the contemporary market [6] - Chengdu is promoting high-level protection and high-quality development of Shu brocade and Shu embroidery through relevant policy measures, with upcoming events like Chengdu Fashion Week aimed at guiding traditional consumer goods towards fashion industry transformation [10]