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网络大V走进云南会泽 为千年铜都非遗推广献策献力
Zhong Guo Xin Wen Wang· 2025-11-20 07:28
地处滇东北乌蒙山腹地的会泽,曾是康乾盛世时期的铜都重镇。昔日年产铜量逾千万斤,京城六成以上 铜料出自于此,"万里京运第一城"因此得名。繁华散尽,这座小城仍完好保存着108座明清时期的会 馆、寺庙祠堂,2000余座青瓦土墙传统民居,以及洞经音乐、斑铜制作、羊八碗、稀豆粉、马帮烤茶等 众多非物质文化遗产。 网络大V走进云南会泽 为千年铜都非遗推广献策献力 中新网曲靖11月20日电 (陆希成 杜潇潇 徐雪莹)"这里不像过度雕琢的网红城市,保留着纯粹和自然。走 进去才发现,处处有惊喜。""宣和一人"微博博主李明威20日接受中新网记者采访时,对这座滇东北小 城给出如此好评。 11月18日至20日,"新艺中国"全国新的社会阶层人士服务团"非遗中国行"主题服务考察(云南)走进曲靖 市会泽县。近50名来自全国的网络大V及自媒体从业人员等深入会泽街巷,探访娜姑镇白雾村、会泽古 城、江西会馆等地,体验、观赏当地非遗技艺,品尝特色非遗美食。 其间,服务团成员既为当地深厚的文化底蕴点赞,亦发挥新的社会阶层人士的创新思维,为当地非遗推 广贡献智慧。 来源:中国新闻网 编辑:张嘉怡 广告等商务合作,请点击这里 本文为转载内容,授权事宜请 ...
抖音非遗计划“非遗好去处”落地南京、扬州等多城,助力商家团购交易额近40亿元
Jiang Nan Shi Bao· 2025-11-11 07:38
Core Insights - The "Intangible Cultural Heritage Good Places" project by Douyin Life Services concluded, promoting cultural tourism in Jiangsu province and generating significant sales for local businesses [1][3][8] Group 1: Project Overview - The project ran from August 15 to October 31, 2023, under the guidance of the Jiangsu Provincial Department of Culture and Tourism, aiming to enhance the sales conversion of intangible cultural heritage (ICH) tourism products [1][3] - The initiative is part of the broader "Douyin ICH Plan" launched by ByteDance in October 2024, focusing on promoting ICH through Douyin's platform [1][8] Group 2: Impact on Local Businesses - The campaign resulted in nearly 40 billion yuan in Douyin group purchases for participating merchants [1] - In Nanjing, the promotion of local ICH products led to a 1.3 billion yuan increase in sales for saltwater duck and a 30 million yuan increase in ICH tourism route transactions [5] - The campaign supported 2,522 key ICH-related businesses through special subsidies, significantly boosting local economic activity [5] Group 3: Engagement and Content Creation - The project generated 780 million exposures across related topics and hot content, with specific campaigns in cities like Nanjing and Yangzhou achieving over 150 million exposures [1][3] - In Yangzhou, the campaign led to a 27% increase in Douyin group purchases for local cuisine and a 51% increase for beauty services [5] Group 4: Educational Initiatives - The initiative included training programs for 1,220 participants and facilitated 50 collaboration intentions between creators and ICH inheritors [7] - The project aimed to establish a platform for sharing ICH promotion methods and enhancing the visibility of Jiangsu's key ICH resources [7][8]