Core Viewpoint - The "Intangible Cultural Heritage (ICH) Aid Xinjiang Theme Exhibition" held in Hotan, Xinjiang, showcases the integration of traditional culture with modern technology, highlighting the potential of ICH in promoting cultural tourism and local economies [1][3][4]. Group 1: Event Overview - The exhibition features 435 representative ICH projects and 383 inheritors from Xinjiang and 25 other provinces, providing a platform for diverse activities including exhibitions, hands-on experiences, and performances [1][3]. - The event is part of a broader initiative to enhance cultural exchange and support local communities through the promotion of ICH [3][4]. Group 2: Technological Integration - Digital art installations like "Weaving Dreams" and "Paper-like Screen Wall" utilize technology to create immersive experiences, allowing audiences to interact with ICH in innovative ways [1][8]. - Companies are leveraging modern technology such as VR and AI to preserve and promote ICH, making it more accessible to contemporary audiences [10][11]. Group 3: Economic Impact - The transformation of villages like Ayagdund into cultural hubs demonstrates the economic potential of ICH, with significant improvements in local living conditions and tourism [3][4]. - The "Non-Heritage Summer Shopping Month" launched during the exhibition aims to promote ICH products that meet consumer needs and enhance local economies [11][12]. Group 4: Case Studies - The success of the walnut wood handicraft brand "Hehe Wood" illustrates how ICH can be commercialized effectively, achieving monthly sales of 200,000 to 400,000 yuan [14][15]. - The black tea production technique has evolved to improve efficiency and product quality, showcasing the balance between tradition and modern production methods [7][15].

据新华社乌鲁木齐8月15日电 （记者贺小童）华灯璀璨，乐舞飞扬。8月15日晚，2025"新疆是个好地 方"非遗援疆主题展示活动在新疆和田约特干故城开幕。此次活动有来自新疆维吾尔自治区、新疆生产 建设兵团和其他25个省（区、市）的435项非遗代表性项目、383位非遗代表性传承人参展，参展省份和 参展项目规模均为历届最大。 《 人民日报 》（ 2025年08月16日 02 版） (责编：岳弘彬、牛镛) 本次非遗援疆主题展示活动由文化和旅游部、新疆维吾尔自治区人民政府联合主办，新疆维吾尔自治区 文化和旅游厅、和田地区行政公署承办。活动还发布了新疆及和田地区非遗促消费措施，推介"非遗消 夏购物月"非遗好物。 活动主会场设在约特干故城，分为序厅、展览展示和特色非遗活动3个版块。特色活动包括"非遗舞 韵""非遗市集""非遗手作""非遗研学"和"云上非遗"等，生动展示新疆和各省（区、市）非遗保护传承和 交流合作成果。同时，和田地区博物馆、墨玉老城等地设分会场，开展非遗代表性项目的展览展示和互 动体验。活动将持续至8月19日。 "新疆是个好地方"非遗援疆主题展示活动已连续举办5年。 ...