Core Viewpoint - The "Intangible Cultural Heritage (ICH) Aid Xinjiang Theme Exhibition" held in Hotan, Xinjiang, showcases the integration of traditional culture with modern technology, highlighting the potential of ICH in promoting cultural tourism and local economies [1][3][4]. Group 1: Event Overview - The exhibition features 435 representative ICH projects and 383 inheritors from Xinjiang and 25 other provinces, providing a platform for diverse activities including exhibitions, hands-on experiences, and performances [1][3]. - The event is part of a broader initiative to enhance cultural exchange and support local communities through the promotion of ICH [3][4]. Group 2: Technological Integration - Digital art installations like "Weaving Dreams" and "Paper-like Screen Wall" utilize technology to create immersive experiences, allowing audiences to interact with ICH in innovative ways [1][8]. - Companies are leveraging modern technology such as VR and AI to preserve and promote ICH, making it more accessible to contemporary audiences [10][11]. Group 3: Economic Impact - The transformation of villages like Ayagdund into cultural hubs demonstrates the economic potential of ICH, with significant improvements in local living conditions and tourism [3][4]. - The "Non-Heritage Summer Shopping Month" launched during the exhibition aims to promote ICH products that meet consumer needs and enhance local economies [11][12]. Group 4: Case Studies - The success of the walnut wood handicraft brand "Hehe Wood" illustrates how ICH can be commercialized effectively, achieving monthly sales of 200,000 to 400,000 yuan [14][15]. - The black tea production technique has evolved to improve efficiency and product quality, showcasing the balance between tradition and modern production methods [7][15].

Group 1 - The core viewpoint of the articles highlights the integration of technology with intangible cultural heritage (ICH) in Sichuan, enhancing the vibrancy and accessibility of traditional cultural practices [1][2][4] - The "Tianxia Jiuzhai" performance showcases the fusion of traditional Tibetan songs with modern technologies like AI and holography, attracting tourists and reshaping perceptions of Jiuzhai Valley [1] - The 9th China Chengdu International Intangible Cultural Heritage Festival features AR effects and interactive AI experiences, promoting diverse cultural engagement among visitors [2] Group 2 - The launch of the "24 Solar Terms" game by Chengdu East Extreme Six Senses Technology Co., Ltd. immerses players in a dynamic representation of rural life in Sichuan, integrating local cultural elements [3] - Policies introduced in 2025 aim to support AI design services in ICH, offering financial incentives to institutions achieving significant service revenue, thus modernizing the protection of ICH [4] - The 31st Zigong International Dinosaur Lantern Festival attracted 2.0873 million visitors, generating a revenue of 236 million yuan, demonstrating the successful commercialization of ICH [4] Group 3 - The establishment of the Lantern Academy in collaboration with Sichuan University of Light Chemical Technology focuses on training young creative teams in lantern design and production, fostering innovation in ICH [5] - The introduction of a digital ICH visual creation micro-major at Sichuan Cultural Industry Vocational College aims to cultivate talents skilled in both ICH and digital technology, promoting cross-disciplinary innovation [5]

Group 1 - The 9th China Chengdu International Intangible Cultural Heritage Festival was held, focusing on enhancing communication and sharing cultural diversity [1][3] - The festival showcased nearly 600 representative intangible cultural heritage projects from across the country, emphasizing the integration of intangible heritage into modern life [3][6] - The event featured over 30 experiential installations utilizing technology, including games and VR exhibitions, to demonstrate innovative achievements [3][6] Group 2 - Industrial Bank Chengdu Branch launched a dedicated personal operating loan product for intangible cultural heritage inheritors, offering up to 10 million yuan in working capital support [5][6] - The bank established a green approval channel for the loan, enabling a streamlined process from application to disbursement within three working days [6] - The festival introduced a "guest country + guest city" mechanism, with participation from nearly 400 intangible cultural heritage inheritors and experts from over 60 countries and regions [6]

Core Points - The 9th China Chengdu International Intangible Cultural Heritage Festival has opened with the theme "Enhancing Communication and Mutual Learning, Stimulating Inheritance Vitality, and Sharing a Better Life" [1] - The festival showcases nearly 600 representative intangible cultural heritage projects from around the world, highlighting the innovative vitality of intangible cultural heritage through technology and international exchange [1][3] - The event features performances from 51 domestic and international teams, showcasing the diversity and international nature of intangible cultural heritage [1][3] Technology Integration - A highlight of the festival is the technology-enabled intangible cultural heritage exhibition, utilizing cutting-edge technologies like AI and AR to redefine the presentation of intangible cultural heritage [3] - Interactive exhibits allow visitors to engage with traditional patterns and experiences, such as generating personalized patterns through touch screens and experiencing AR technology [3] - The "Digital Taiji" intelligent system uses dynamic capture technology to transform traditional martial arts into an interactive digital mentor for younger audiences [3] Event Structure and Activities - The festival has established a "3+3+N" activity system, including an international exhibition area for creative life and intangible cultural heritage brand IP licensing transactions [3] - Activities are being held across 288 communities in 183 districts and counties in the province, with a focus on public engagement through intangible cultural heritage benefits [3] - The main venue in Chengdu features an international intangible cultural heritage food week, showcasing specialties from eight world food capitals and over 70 intangible cultural heritage food items [3] Promotion and Support - Influencers and intangible cultural heritage ambassadors, such as Li Ziqi, are present to enhance the dissemination of intangible cultural heritage [4] - The festival is co-hosted by the Sichuan Provincial Government, the Ministry of Culture and Tourism, UNESCO, and the National Commission of China for UNESCO, running until June 3 [4] - The event emphasizes the integration of intangible cultural heritage into modern life, injecting new vitality into traditional practices [4]

Group 1 - The 9th China Chengdu International Intangible Cultural Heritage Festival will introduce a "Guest Country + Guest City" mechanism, inviting Malaysia as the guest country and cities such as Algiers, Penang, Chiang Mai, and Bari as guest cities [1] - Nearly 600 intangible cultural heritage representative projects will be showcased at the festival, highlighting the achievements in the protection of intangible cultural heritage across the country [2] - The festival will feature a technology-enabled intangible cultural heritage section, with 16 research institutions and tech companies presenting over 30 interactive technology experience installations based on heritage projects [2] Group 2 - The festival aims to enhance the visibility and influence of intangible cultural heritage brands through an IP authorization trading event, connecting heritage inheritors with innovative enterprises, designers, and brand institutions [2] - Chengdu city government is collaborating with major enterprises to host various events, including the "Douyin Intangible Cultural Heritage Carnival" and the "2025 Ctrip Global Partner Conference" [2] - The festival is co-hosted by the Sichuan Provincial Government, the Ministry of Culture and Tourism, UNESCO, and the National Commission of China for UNESCO, and will take place from May 28 to June 3 [2]