Core Insights - Goldman Sachs reports that Tencent Music (01698, TME.US) achieved Q2 2025 revenue of 4.4 billion RMB, a year-on-year increase of 18%, surpassing market consensus by 6% and Alpha consensus by 8% [1] Highlights - SVIP user count reached a new milestone, exceeding 15 million, driving monthly ARPU to 11.7 RMB, a 9% year-on-year increase, slightly above GSe's expectation of 11.6 RMB; net increase of 1.5 million paid members aligned with market expectations, contributing to subscription revenue of 4.4 billion RMB, up 17% [2] - Other online music business revenue performed strongly at 2.5 billion RMB, a 47% year-on-year increase, exceeding GSe's estimate by 22%, attributed to robust advertising revenue from innovative products and growth in artist merchandise sales and offline concerts [2] - Non-GAAP operating profit margin continued to expand, reaching 33.5% in Q2 2025, a 4.0 percentage point year-on-year increase and a 1.3 percentage point quarter-on-quarter increase, supported by a stable gross margin of 44.4% and strict control of operating expenses [2] Key Focus Areas - Anticipated improvement in ARPU with the net increase of paid members in the second half of 2025 [3] - Upside potential in other online music services, particularly in advertising, artist merchandise (including K-pop collaborations and fan community Bubble), and offline concerts [3] - Synergies and cost efficiencies from the acquisition of Ximalaya, enhancing SVIP business [3] - Further expansion potential in gross margin [3]