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海澜之家:2025上半年实现营收115亿元
Ren Min Wang· 2025-08-28 02:01
Group 1 - The company reported a revenue of 11.566 billion yuan for the first half of 2025, representing a year-on-year growth of 1.73% [1] - The net profit attributable to shareholders was 1.580 billion yuan, with the main brand generating 8.395 billion yuan in revenue [1] - The group purchasing and customization business achieved a revenue of 1.343 billion yuan, growing by 23.70%, while other brands saw a revenue increase of 65.57% to 1.500 billion yuan [1] Group 2 - The company has enhanced its brand matrix and product ecosystem to achieve deep coverage of niche markets, focusing on core consumer insights for product innovation and functional upgrades [2] - The company has successfully launched collaborative collections, including the "Three-Body" series and the "Mountain is Not High" series, to enhance its youthful brand image [2] - The company is investing in R&D for digital operations and fabric innovation, accumulating competitive advantages in the industry [2] Group 3 - The company is undergoing a digital transformation, utilizing three data management platforms for product development, retail operations, and supply chain management to improve efficiency [2] - In the first half of the year, the company implemented 31 system optimization proposals to achieve comprehensive digital restructuring of business processes [2] - The innovative use of AI and RPA technologies has created intelligent solutions across the entire supply chain [2]