Core Insights - Tencent Music Entertainment Group (TME) has been recognized in the 2025 Internet Public Welfare Excellent Cases for its systematic practices in hearing health, autism care, rural aesthetic education, and music-inclusive education, embodying the concept of "technology for good" [1][2][3] Group 1: Hearing Health Initiatives - In collaboration with the China Hearing Medicine Development Foundation, Tencent Music launched the "Meet 'Ear' and Hear for a Long Time" music public welfare initiative, addressing hearing fatigue caused by widespread headphone use [1] - The initiative includes the launch of "Hearing Protection Sound Effects" on QQ Music, therapeutic sound effects on Kugou Music, and optimized mobile recording features on WeSing, aiming to reduce listening damage risks [1] - The project has conducted public hearing screenings and free clinics, serving 5,000 individuals, with over 1 million online interactions and a total exposure of over 500 million times on related topics [1] Group 2: Autism Care - Tencent Music has been dedicated to the "If Music Had a Shape" music care initiative for autism for nine consecutive years, collaborating with the China Disabled Persons' Federation for a global lighting ceremony at the National Swimming Center [2] - The project features over 50 music artists, including Jay Chou and Lin Junjie, who authorized lyrics for artwork created by autistic children, with exhibitions held in ten cities [2] - This initiative uses music as a medium and art as a bridge to enhance societal understanding and acceptance of autism, continuously conveying inclusivity and warmth [2] Group 3: Rural Music Education - Since 2019, Tencent Music has initiated the "Music Space" program, benefiting over 500 children in mountainous areas through courses in choir, guitar, and piano [2] - The "One Love, Beauty from You" campaign aims to quickly achieve 5 million love values to support the aesthetic development of 15 rural schools [2] - The "Beauty Plan," launched in 2022, has reached 236 rural schools across 26 provinces, providing educational resources and training to over 86,000 teachers and students, promoting educational resource balance [2] Group 4: Collaborative Efforts and Future Plans - Tencent Music's public welfare matrix has partnered with over 20 public welfare organizations and authoritative departments, achieving a cumulative exposure of over 3 billion people [3] - The company's public welfare practices integrate product capabilities, platform traffic, content ecology, and social needs, forming a replicable and sustainable public welfare model [3] - Moving forward, Tencent Music aims to continue leveraging music and technology to enhance initiatives in hearing health, special group care, and educational equity, setting a new benchmark for corporate social responsibility in the digital age [3]