移动互联网丨研究报告 核心摘要： 视音频娱乐行业： 长视频用户规模步入低增长成熟期 ，优酷 APP 依靠精品内容战略逆 势强势增长，并吸引高知高收入群体 ；短视频用户规模进入存量阶段，增长乏力；在线 音乐用户规模稳增，进入成熟期。 短视频仍为时长榜首（ 137 分钟），但同质化加 剧；在线音乐借助 AI 推荐、 VR/AR 音乐会提升体验。短视频用户全民化、下沉化；在 线音乐用户全龄多元，中高消费群体付费意愿强。 智能应用行业： 智能家居与智能穿戴五年内用户规模翻倍；语言模型爆发式增长 100 4% 。语言模型用户规模增但使用次数下降，粘性不足；智能工具用户流失但忠诚度提 升（使用次数增 20.8% ）。智能家居 / 穿戴用户以中青年、高线城市、高收入群体为 主；语言模型用户为高知高收入男性，一线城市集中；智能工具用户向中低线城市及中 高龄扩散，基础功能仍具价值。 中国移动互联网价值榜 榜单显示， AI 相关应用（如语言模型）、生活服务、智能穿戴等新兴赛道增速领先， 而传统工具类应用增长乏力。增速榜反映了行业从存量竞争向技术驱动创新转变的趋 势， AI 、健康监测、跨场景融合成为增长核心动力。 中国移动互联网 ...

（来源：消费保） 从投诉趋势来看，音乐平台的投诉量除了在2023年稍有回落以外，总体呈逐年增长的趋势，投诉主要集中在退款纠纷、自动续费和服务问题。 消费保平台数据显示，QQ音乐、酷狗音乐、汽水音乐等2025年投诉量（截至9月16日）较2024年均出现增长，增长最快的是全民K歌和QQ音乐，增幅分别 为335.54%、208.49%。 据"消费保"微信公众号报道，近期有多名消费保用户投诉称，QQ音乐、网易云、酷狗等音乐App，有借用"自动续费"机制之嫌，用户收到扣款消息才察觉掉 入消费陷阱，维权金额从几块钱到几百元不等，对应的是相关音乐平台的月会员费和年会员费。 （来源：消费保数据研究院） 消费保平台数据显示，2022年至2025年（截至9月16日）消费保累计收到在线音乐App相关投诉13540件，整体投诉解决率为12.49%。其中，几大主流在线音 乐平台（QQ音乐、酷狗音乐、网易云音乐等）累计投诉量为10717件，占投诉总量的近八成，涉及金额超780万元。 从具体案例来看，自动续费的"陷阱"往往藏在细节里。消费保提到的案例显示，今年8月17日，南京的徐女士在QQ音乐平台开通了豪华绿钻服务的自动续费 功能，"开通 ...

Core Viewpoint - The article draws parallels between the current AI investment frenzy and historical investment booms, particularly the British railway bubble of the 19th century, highlighting both the excitement and the risks involved in such speculative investments [2][3]. Investment Landscape - In 2024, the actual AI investment in the U.S. is projected to be around $160 billion, which is only 0.7% of GDP, significantly lower than the 7% of GDP invested in railways during the peak of that bubble [3]. - The current AI investment trend is compared to past speculative bubbles, with warnings about the accumulation of risks [3]. AI Industry Dynamics - The AI industry is characterized by a mix of enthusiasm and anxiety, with many startups facing high project failure rates and poor profitability [2]. - Major tech companies, including Tencent, are showcasing their AI applications, emphasizing practical implementations rather than just theoretical advancements [5][6]. Tencent's AI Initiatives - Tencent's Global Digital Ecosystem Conference serves as a platform to demonstrate AI application results, focusing on integrating AI into everyday life and business processes [6][8]. - The company has successfully integrated AI into its core business processes, leading to significant revenue increases in advertising and gaming sectors [8][10]. Market Trends - Investment capital is shifting towards AI applications that demonstrate clear monetization potential, particularly in vertical industries with established user demand [11]. - Tencent's extensive product ecosystem provides a testing ground for AI applications, allowing for real-world validation of AI's effectiveness [18][21]. User-Centric AI Development - Tencent emphasizes a user-centered approach to AI, aiming to enhance user experience and address specific needs through practical applications [25][30]. - The goal is to create AI solutions that not only solve problems but also improve human welfare and productivity [32][33]. Conclusion - The article concludes that the journey of AI development is akin to historical industrial revolutions, requiring a focus on user needs and practical applications to ensure sustainable growth and innovation in the sector [33].

Core Viewpoint - The event "If Music Had a Shape - Mom's Light" successfully showcased the collaboration between Tencent Music Entertainment Group and Shenzhen Aite Orchestra, emphasizing the importance of music in supporting special needs communities and promoting social inclusion [1][10]. Group 1: Event Overview - The event took place on September 7, 2025, at the Shenzhen CR MixC [1]. - It was co-hosted by Tencent Music Public Welfare and Shenzhen Aite Orchestra, with support from various organizations including CR Trust and Olé Supermarket [1]. Group 2: Social Impact Initiatives - The "Run Heart and Merge Light" program initiated by CR Trust has shown significant results in providing employment guidance and family care for special needs individuals [3]. - The program has established job experience positions in collaboration with CR Beer Town and Olé Supermarket, receiving positive feedback for the talents displayed by Aite Orchestra members [3]. Group 3: Musical Performances - The concert featured impressive performances, including pieces like "Exodus" and collaborations with artists such as Li Zongyao [5][6]. - The emotional highlight of the evening included performances from the electric wind band and vocal choir, showcasing the talents of special needs individuals [8]. Group 4: Original Music Release - The original single "Mom's Light," inspired by the dedication of the orchestra members' mothers, was launched during the event to raise awareness for public welfare and special groups [10]. - The single is available on major music platforms including QQ Music, Kugou Music, and Kuwo Music [10]. Group 5: Future Initiatives - Tencent Music Entertainment Group aims to deepen music training and vocational integration projects for individuals with autism, fostering self-worth and encouraging societal support for special needs communities [12].

Group 1 - Tencent Music Entertainment Group (TME) showcased its diverse achievements in content ecology, cutting-edge technology, and music philanthropy at the 2025 China Digital Music Industry Conference [1] - The General Manager of Legal Management at TME, Yue Weijie, emphasized the transformative impact of AI on music production, distribution, and consumption, highlighting TME's commitment to integrating AI across the music industry chain [3] - TME's QQ Music successfully integrated the DeepSeek model into its self-developed AI assistant, significantly enhancing the assistant's understanding capabilities for more precise and comprehensive user interactions [3] Group 2 - The integration of digital music with traditional culture is a key focus in the cultural industry, with TME's Film and Music Director, Li Jingnan, discussing the unique value of film music in transmitting and promoting traditional Chinese culture [4] - TME "Audio+" is dedicated to innovative expressions of traditional culture, collaborating with top industry resources to customize soundtracks for film projects and leveraging its comprehensive content services for broader dissemination of Chinese music culture [4] - The first Digital Music Industry Expo was held concurrently, where TME presented various innovative practices across content ecology, technological innovation, and music philanthropy, showcasing cross-industry collaborations such as "Music + Film," "Music + Games," and "Music + Animation" [4]

Core Viewpoint - Tencent is making significant strides in both consumer and business sectors with its AI products, showcasing impressive user engagement and technological advancements while also expanding its global infrastructure with a substantial investment in Saudi Arabia [1][19][24]. Group 1: Consumer Product Developments - Tencent Yuanbao has become one of the top three AI-native applications in China, achieving daily active user metrics that match the total question volume from the entire previous month [5][4]. - The AI meeting summary feature in Tencent Meeting has seen a user growth of over 150% in one year [8]. - The Mixyuan Lab has launched over 30 models in a year, with the Mixyuan 3D model achieving a download count exceeding 2.6 million [10][12]. Group 2: Business Integration and Applications - Tencent is successfully transitioning its consumer products to the business sector, with examples like Tencent Cloud CodeBuddy, which generates 50% of new code internally [18]. - Companies like Midea and AstraZeneca are leveraging Tencent's AI capabilities to enhance operational efficiency and service delivery [18]. Group 3: Global Expansion and Investment - Tencent Cloud is not merely exporting products but is taking a validated ecosystem abroad, including audio-video technology and mini-program platforms [20][21]. - The company announced a $150 million investment to build a new data center in Saudi Arabia, aiming to enhance its global digital infrastructure [24][19]. - Tencent's strategy emphasizes increasing industrial efficiency through smart solutions and expanding revenue through global outreach [27].

Core Viewpoint - Tencent is accelerating its AI deployment, aiming to transform AI from a trendy concept into a practical business efficiency driver, while also focusing on global expansion for revenue growth [2][6]. Group 1: AI Developments - At the 2025 Tencent Global Digital Ecosystem Conference, Tencent announced significant advancements in AI technology and products, emphasizing the opening of its AI capabilities to various industries [2]. - The daily inquiry volume to Tencent's AI application, Yuanbao, has reached the total amount of inquiries from the entire month at the beginning of this year, making it one of the top three AI-native applications in China [3]. - Tencent Meeting's AI features have seen a 150% year-on-year increase in user adoption, significantly enhancing efficiency in various scenarios, such as legal contract reviews, where compliance risk has been reduced by 80% [3][5]. Group 2: Strategic Focus - Tencent's strategy revolves around two core drivers for growth: enhancing industrial efficiency through AI and expanding revenue scale via globalization [6][9]. - The company plans to fully open its AI capabilities and integrate technology across consumer and business sectors, aiming to foster innovation and a human-centered AI development approach [6][8]. Group 3: Product Upgrades - Tencent Cloud has launched the 3.0 version of its Intelligent Agent Development Platform (ADP) and upgraded its mixed Yuan model, achieving three times the modeling precision of previous versions [5]. - The company is committed to optimizing its AI computing power by adapting to mainstream domestic chips and enhancing software capabilities for cost-effective AI solutions [5].

Core Viewpoint - The article highlights the significant impact of the British series "The Chaos of Youth," which won six Emmy Awards, including Best Miniseries and Best Actor, and discusses its relevance in addressing issues like cyberbullying and social media influence on youth [1][4]. Group 1: Emmy Awards and Series Impact - "The Chaos of Youth" won six Emmy Awards, including Best Miniseries, Best Actor, Best Supporting Actor, Best Supporting Actress, Best Director, and Best Writer [1]. - The series quickly gained global popularity after its release on Netflix in March 2023, with notable endorsements, including from UK Prime Minister Keir Starmer, who encouraged its use as educational material in schools [1]. - The series is rated M for mature audiences overseas, suggesting it is not suitable for viewers under 15, but parental consent allows younger viewers to watch [1]. Group 2: Related Discussions and Initiatives - The podcast "Knock Knock World" discusses the implications of the series and recent regulations regarding smartphone use among minors, including France's "digital break" policy and Australia's age restrictions for social media [3]. - A report titled "Children and Screens: Finding Lost Time," commissioned by French President Macron, explores the impact of screens on children and adolescents, aiming to inform public policy [3][4]. - The podcast aims to provide insights into the phenomenon of "over-connectivity" and its effects on youth, while also discussing potential solutions beyond regulations [3].

腾讯集团高级执行副总裁、云与智慧产业事业群CEO 汤道生 AI已经成为腾讯的"新业务基因"。在今年的二季报中，腾讯就表示，在资本开支同比三位数增长的高投入背景下，公司当季仍实现毛利22%与经营利润18%的双增 长，显示AI投入与高质量增长的正循环不断加固。 "最近我跟企业家朋友交流的很多，大家普遍感受到很大的竞争压力，因此，'向智能化要产业效率，向全球化要收入规模'，已经成为企业增长的两大核心动力，也 是影响未来行业格局的关键。"在众多AI落地案例之下， 腾讯集团高级执行副总裁、云与智慧产业事业群CEO汤道生在本次生态大会上表示，腾讯将全面开放AI落 地能力，打造"智能化"与"全球化"两大效率引擎，助力企业稳健和可持续增长。 腾讯的AI实际应用正在大量落地！ 融入AI之后，腾讯相关AI的应用覆盖也越来越广。对此，汤道生介绍，在C端，腾讯元宝上线一年多，已经成为国内DAU排名前三的AI原生应用。现在，用户每天 向腾讯元宝的提问量，已经达到年初一个月的总量。"今年，元宝的分析能力与互动体验不断增强，我们将元宝和微信、腾讯会议、腾讯文档、腾讯视频、QQ音乐 等10多个应用打通，进一步提升了用户在生活、办公等多场景下 ...

Core Insights - The article highlights the strong performance of ByteDance's products in the mobile application market, particularly in the short video and audio sectors, with "Doubao," "Hongguo Short Drama," and "Qishui Music" dominating the download rankings in August 2025 [1] - The short drama industry is experiencing significant growth, with the market size expected to exceed 68 billion yuan in 2025, driven by the popularity of applications like "Hongguo Short Drama" [1] - Tencent's "Tencent Yuanbao" has gained traction in the AI assistant sector, showcasing a notable increase in downloads and expanding its functionality through integration with various Tencent products [2][3] Application Rankings - In the August download rankings, ByteDance secured three of the top three spots, with "Hongguo Short Drama" launching a successful summer campaign that boosted user engagement and downloads [1] - Seven new applications entered the top 30 download list, with ByteDance's "Xinghui" making a strong debut at eighth place [1] - The revenue rankings for August saw ByteDance's "Douyin" at the top, followed by Tencent's "Tencent Video" and "QQ Music" [4] Industry Trends - The AI image and video generation tools are gaining momentum, with "Xinghui" upgrading its features to enhance user experience and attract more downloads [2] - The music and audio category led the application rankings with eight products, indicating a stable market presence for major platforms like "QQ Music" and "NetEase Cloud Music," while niche audio applications are also emerging [5] - Companies are increasingly adopting diverse strategies to capture market share amid a slowing flow of industry growth, as evidenced by the competitive landscape during the summer [6]