Core Viewpoint - The article discusses the challenges and opportunities in the prepared food industry, emphasizing the need for effective communication and understanding between proponents and opponents of prepared foods [6][7][12]. Industry Insights - Prepared food is not a new concept; it has evolved with advancements in agricultural production technology, preservation techniques, and cold chain logistics [16][18]. - The industry is at a pivotal moment, as food industrialization has lagged behind other sectors like clothing and housing, but is now gaining traction [22][23]. - There is a significant gap in public understanding of prepared foods, which necessitates better communication strategies to address concerns about safety, nutrition, and freshness [26][76]. Market Dynamics - The promotion of prepared foods often faces resistance due to misconceptions and fears about quality and safety, leading to a lack of consensus among different consumer groups [24][30][36]. - The article highlights the importance of identifying target consumer segments and suitable consumption scenarios for effective marketing of prepared foods [43][45]. Regulatory Considerations - Current regulations for prepared foods are deemed sufficient, with existing standards addressing issues like preservative use and pesticide residues [65][66]. - The focus should be on filling regulatory gaps specific to the prepared food sector rather than creating entirely new standards [67][70]. Recommendations - The article suggests that the Guangdong region, as a pioneer in prepared foods, should enhance public engagement through media and direct consumer experiences to build trust and understanding [76][78].