预制菜产业
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凝聚发展共识 共绘奋进蓝图
Zhong Guo Fa Zhan Wang· 2026-01-29 09:15
2026年甘肃两会期间,人大代表、政协委员们围绕政府工作报告展开热烈讨论,从不同领域、不同视角 为甘肃"十五五"高质量发展建言献策。农业升级、民营经济、文旅融合、科技赋能、社会治理……一个 个鲜活的观点勾勒出陇原大地奋进新征程的生动图景。 他特别强调政策落实的重要性:"我们现在制定的政策条文都很好,但关键在落实。必须有担当、有作 为,建立有效的考核机制,确保好政策能真正'落地生根'。" 特色农业:从"土特产"到"金疙瘩"的升级之路 聆听完政府工作报告,甘肃省人大代表、甘肃陇源阳光能源开发有限公司执行董事刘琳难掩激动:"报 告把巩固拓展脱贫攻坚成果与乡村振兴有效衔接放在突出位置,给我们基层发展特色农业注入了强大信 心!" 刘琳细数"十四五"期间甘肃农业的变化:基础设施大幅改善,特色产业从零散生产转向全链条布局。在 他看来,做强特色产业是乡村振兴的核心支撑。"建议全省统筹布局'一县一业',避免同质化竞争。比 如生猪产业,可在河西、陇东、陇南打造差异化生产集群。" 针对农业风险,刘琳提出建立省级农业产业风险互助基金,借鉴静宁苹果"保险+期货"模式,为产业稳 定发展筑牢"防护网"。同时,他建议深化东西部产业协作,"引 ...
即将公布!2025年广东农业企业品牌价值50强榜单邀您揭榜
Nan Fang Nong Cun Bao· 2025-12-10 03:34
Group 1 - The "2025 Guangdong Agricultural Enterprises Brand Value Top 50" list will be announced at the opening ceremony of the Greater Bay Area Agricultural Trade Fair on December 12, 2025 [5][31] - This year is characterized by the intertwining of growth pressure and accelerated transformation, highlighting the importance of brand strength and innovation [2][3] - The evaluation team for the Top 50 list consists of experts from various fields, including agricultural economics, brand management, and technology research and development, creating a comprehensive evaluation system [16][18] Group 2 - The evaluation focuses on seven core indicators: brand embedding strength, resource endowment strength, brand innovation strength, brand communication strength, brand channel strength, brand expansion strength, and brand protection strength [20][21][22] - The announcement of the Top 50 list will serve as an important window to observe the development of agricultural brands in Guangdong, covering various sectors from aquaculture to specialty planting [23][24] - A report titled "Guangdong Agricultural Enterprises Brand Value Top 50" will be compiled, analyzing the results and trends in brand development [28][29]
十分钟再谈预制菜·餐桌角色的演变:预制菜的担当作为
Nan Fang Nong Cun Bao· 2025-10-13 06:33
Core Viewpoint - The article discusses the significant transformation of dining culture in China, highlighting the rise of prepared meals as a response to changing social dynamics and consumer preferences, particularly among younger generations [2][4][32]. Group 1: Evolution of Dining Culture - The traditional Chinese dining experience, once characterized by communal meals and rituals, is evolving into a more diverse landscape that includes takeout, individual dining, and festive meal boxes [3][4][5]. - The shift in dining practices reflects deeper societal changes, as younger generations redefine social interactions and the role of dining in their lives [6][8][15]. Group 2: Modernization and Efficiency - The modern era is reshaping dining traditions, with a significant increase in the use of food delivery services, exemplified by Meituan's daily average of 150 million orders, indicating a trend towards standardized and convenient dining solutions [17][18]. - The average household size in China has decreased to 2.62 people, with over 125 million individuals living alone, highlighting a transition from close-knit communities to more fluid social structures that demand convenient dining options [19][21]. Group 3: Rise of Prepared Meals - Prepared meals have emerged as a smart solution to the demands of modern life, with 76.8% of consumers aged 22-40 prioritizing time-saving aspects when purchasing these products [33][34]. - The repurchase rate for high-quality prepared meals remains at 65%, indicating that consumers are balancing efficiency with a commitment to quality [38]. - In 2023, the average spending on prepared meals reached 180 yuan, reflecting a 35% year-on-year increase, which suggests a growing acceptance and integration of prepared meals into daily life [39][40]. Group 4: Future of Dining - The evolution of dining practices mirrors broader societal changes, with prepared meals serving as a bridge between traditional and modern dining experiences [46][49]. - The article posits that prepared meals can help maintain social connections while accommodating individual needs in an increasingly fragmented society [55][56].
罗永浩西贝之争落幕后,预制菜该走向何方?
Ren Min Ri Bao· 2025-09-18 06:35
Group 1 - The core viewpoint is that the pre-prepared food industry is gaining attention due to consumer acceptance and government support, but transparency and safety concerns need to be addressed [1][2] - The 2023 Central Document emphasizes the development of the pre-prepared food industry, indicating a positive direction for growth [1] - There is a significant issue of information asymmetry where consumers are unaware of the true nature of pre-prepared food being sold as freshly made [1][2] Group 2 - Ensuring the safety and health of pre-prepared food relies on technological and management innovations in production, preservation, and transportation [2] - The fast-paced lifestyle of consumers creates a demand for pre-prepared food that is quick, stable in taste, and hygienic [2] - The market for pre-prepared food can expand significantly if safety standards are maintained and a balance between convenience and taste is achieved [2] Group 3 - The relationship between pre-prepared food and freshly cooked meals is not mutually exclusive; both types of offerings should coexist to meet diverse consumer preferences [2] - Consumers will ultimately determine the market dynamics through their purchasing choices, with acceptable brand premiums but unsustainable high prices likely to fail [2]
壹快评丨从病死猪肉也吃到嫌弃预制菜,罗永浩的执念可以放下
Di Yi Cai Jing· 2025-09-13 09:05
Group 1 - The core viewpoint emphasizes the importance of strict quality control in the prepared food industry, with both production and restaurant businesses needing to adhere to food safety regulations without any negligence [1][4] - The prepared food industry is recognized as a new sector supported by the government, with initiatives aimed at enhancing standardization and regulation, as highlighted in the 2023 Central Document No. 1 and subsequent notifications from multiple ministries [2][3] - The increasing use of prepared foods in restaurants is seen as a trend driven by the need for quick service, food safety, and cost-effectiveness, catering to consumer demands for convenience [2][3] Group 2 - There is a growing call for transparency regarding the use of prepared foods in restaurants, with regulatory bodies advocating for clear disclosure to protect consumer rights [3][4] - The upcoming national standards for food safety in prepared foods are expected to clarify the identity and usage of these products in the restaurant sector, marking a significant step towards transparency [3] - The notion that most restaurant meals may become prepared foods in the future suggests a shift in consumer expectations, where only a minority of meals will be freshly cooked, potentially changing marketing strategies for restaurants [3]
清华大学教授谈预制菜:找到对的人,卖进对的场景!
Nan Fang Nong Cun Bao· 2025-08-01 10:33
Core Viewpoint - The article discusses the challenges and opportunities in the prepared food industry, emphasizing the need for effective communication and understanding between proponents and opponents of prepared foods [6][7][12]. Industry Insights - Prepared food is not a new concept; it has evolved with advancements in agricultural production technology, preservation techniques, and cold chain logistics [16][18]. - The industry is at a pivotal moment, as food industrialization has lagged behind other sectors like clothing and housing, but is now gaining traction [22][23]. - There is a significant gap in public understanding of prepared foods, which necessitates better communication strategies to address concerns about safety, nutrition, and freshness [26][76]. Market Dynamics - The promotion of prepared foods often faces resistance due to misconceptions and fears about quality and safety, leading to a lack of consensus among different consumer groups [24][30][36]. - The article highlights the importance of identifying target consumer segments and suitable consumption scenarios for effective marketing of prepared foods [43][45]. Regulatory Considerations - Current regulations for prepared foods are deemed sufficient, with existing standards addressing issues like preservative use and pesticide residues [65][66]. - The focus should be on filling regulatory gaps specific to the prepared food sector rather than creating entirely new standards [67][70]. Recommendations - The article suggests that the Guangdong region, as a pioneer in prepared foods, should enhance public engagement through media and direct consumer experiences to build trust and understanding [76][78].