中新社北京9月22日电 (记者 刘亮)近日，连锁餐饮集团西贝和网络名人罗永浩的"口水战"，让预制 菜再次站在舆论风口浪尖。这场争议背后，既反映出消费者与餐饮经营者之间对预制菜的认知差异，也 折射消费者对餐厅使用预制菜信息不透明的担忧。 清华大学新华国际传播研究院院长助理苏婧也表示，与居家准备餐食不同，餐厅和食堂的后厨对消 费者而言是陌生的、不可控的、不透明的，也因此需要餐饮业和监管者充分理解消费者对餐饮业食品安 全的担忧情绪。 近年来，预制菜市场发展迅速。机构数据显示，预计到2030年中国预制菜市场规模有望达到6749亿 元人民币，十年复合年均增长率或超10%。但其发展也面临着"标准不完善""消费者信任度低"等"成长 的烦恼"。 早在去年，中国就已出台《关于加强预制菜食品安全监管 促进产业高质量发展的通知》(下称《通 知》)，首次在国家层面明确预制菜的定义和范围。据该《通知》，预制菜不添加防腐剂，经工业化预 加工制成，是加热或熟制后方可食用的预包装菜肴，不包括主食类食品。同时，国家市场监管总局相关 司局负责人表示，连锁餐饮企业广泛应用的中央厨房制作的菜肴，不纳入预制菜范围。 "由于缺少认定标准与强制性明示要求 ...

Core Insights - The recent "pre-prepared food dispute" highlights a preference gap between consumers and restaurant operators regarding pre-prepared dishes [1][2] - The development of the food service industry is pushing for industrialization to meet the demand for quick service, diverse menu options, and high consumption [1][3] Industry Development - The food service industry is rapidly advancing industrialization, with many steamed and soup dishes being stored as semi-finished products to enhance kitchen efficiency [1][3] - A business model combining central kitchens and chain stores is emerging as a response to the need for efficiency and scalability in food service [1][4] Consumer Perception - There is a fundamental difference in perception between operators, who focus on the product itself, and consumers, who are concerned with the production methods [2][3] - Consumers express their economic and social value preferences through their choices regarding food production methods, such as supporting environmentally friendly or traditional practices [3][4] Regulatory Environment - The regulatory landscape is evolving to support the pre-prepared food industry, with national standards for food safety being developed [4] - The government is encouraged to balance industry development needs with consumer transparency desires when considering regulations for pre-prepared foods [4]

对此，西贝客服人员回应媒体称，牛大骨是每天早上现煮的，莜面也是店内工作人员现场手搓的，不存 在预制。另外，店内炒菜都是在每天的新鲜蔬菜到店后，现场炒制，否认存在大量使用预制菜的情况。 9月10日，交个朋友直播间首席品牌监督官罗永浩在其个人社交媒体平台发布言论，吐槽西贝餐饮贵且 使用预制菜，引发全网广泛关注与讨论，西贝随即陷入预制菜舆论风波。 据罗永浩发文内容，其和同事去西贝吃饭，"发现几乎全都是预制菜，还那么贵，实在是太恶心了""希 望国家尽早推动立法，强制饭馆注明是否用了预制菜"。 他同时指出，预制菜在中国的应用范围及应用频次确实越来越多。 左宇摄 从行业监管层面来看，去年3月市场监管总局、教育部、工业和信息化部等部门联合发布《关于加强预 制菜食品安全监管 促进产业高质量发展的通知》，要求各有关部门要统筹发展和安全，督促食品生产 经营企业按照预制菜原辅料、加工工艺、产品范围、贮藏运输、食用方式等要求从事预制菜生产经营活 动。大力推广餐饮环节使用预制菜明示，保障消费者的知情权和选择权。 据西贝官网介绍，1988年西贝诞生于内蒙古巴彦淖尔市。截至2025年，西贝全国拥有近400家门店，覆 盖全国62个城市，员工 ...

Core Viewpoint - The article discusses the challenges and opportunities in the prepared food industry, emphasizing the need for effective communication and understanding between proponents and opponents of prepared foods [6][7][12]. Industry Insights - Prepared food is not a new concept; it has evolved with advancements in agricultural production technology, preservation techniques, and cold chain logistics [16][18]. - The industry is at a pivotal moment, as food industrialization has lagged behind other sectors like clothing and housing, but is now gaining traction [22][23]. - There is a significant gap in public understanding of prepared foods, which necessitates better communication strategies to address concerns about safety, nutrition, and freshness [26][76]. Market Dynamics - The promotion of prepared foods often faces resistance due to misconceptions and fears about quality and safety, leading to a lack of consensus among different consumer groups [24][30][36]. - The article highlights the importance of identifying target consumer segments and suitable consumption scenarios for effective marketing of prepared foods [43][45]. Regulatory Considerations - Current regulations for prepared foods are deemed sufficient, with existing standards addressing issues like preservative use and pesticide residues [65][66]. - The focus should be on filling regulatory gaps specific to the prepared food sector rather than creating entirely new standards [67][70]. Recommendations - The article suggests that the Guangdong region, as a pioneer in prepared foods, should enhance public engagement through media and direct consumer experiences to build trust and understanding [76][78].