Core Viewpoint - The recent public dispute between the restaurant chain Xibei and internet celebrity Luo Yonghao has brought the topic of prepared dishes back into the spotlight, highlighting the differences in understanding between consumers and restaurant operators regarding prepared dishes and concerns over transparency in the use of such products [1][2]. Industry Development - The rapid industrialization of the restaurant sector is driven by the need for quick service, a wide variety of dishes, and high consumption volumes, leading to the development of central kitchens and chain stores [2]. - The prepared dish market in China is expected to reach a scale of 674.9 billion yuan by 2030, with a compound annual growth rate exceeding 10% over the next decade [2]. Consumer Concerns - Consumers express a need for transparency regarding the use of prepared dishes in restaurants, emphasizing the importance of knowing the true nature of the products they are consuming [3]. - The lack of clear standards and mandatory disclosure requirements has led many operators to avoid informing consumers about the use of prepared dishes, which has contributed to a lack of trust [3]. Regulatory Developments - The Chinese government has initiated efforts to establish national standards for prepared dishes and promote transparency in their use within the restaurant industry to protect consumer rights [1][3]. - Regions such as Guangdong, Shanghai, and Hunan are actively exploring ways to promote transparency in the use of prepared dishes, including labeling them clearly on menus [3].

Core Insights - The recent "pre-prepared food dispute" highlights a preference gap between consumers and restaurant operators regarding pre-prepared dishes [1][2] - The development of the food service industry is pushing for industrialization to meet the demand for quick service, diverse menu options, and high consumption [1][3] Industry Development - The food service industry is rapidly advancing industrialization, with many steamed and soup dishes being stored as semi-finished products to enhance kitchen efficiency [1][3] - A business model combining central kitchens and chain stores is emerging as a response to the need for efficiency and scalability in food service [1][4] Consumer Perception - There is a fundamental difference in perception between operators, who focus on the product itself, and consumers, who are concerned with the production methods [2][3] - Consumers express their economic and social value preferences through their choices regarding food production methods, such as supporting environmentally friendly or traditional practices [3][4] Regulatory Environment - The regulatory landscape is evolving to support the pre-prepared food industry, with national standards for food safety being developed [4] - The government is encouraged to balance industry development needs with consumer transparency desires when considering regulations for pre-prepared foods [4]

Core Viewpoint - The controversy surrounding Xibei restaurant's use of pre-prepared dishes has sparked widespread discussion online, particularly after a public critique by a prominent figure, Luo Yonghao, who called for clearer labeling of such dishes in restaurants [1][3]. Company Response - Xibei's customer service stated that certain dishes, such as beef bone soup and noodles, are made fresh on-site, denying the extensive use of pre-prepared ingredients [2]. - However, this response contrasts with previous statements from Xibei's founders regarding the use of pre-prepared dishes, leading to consumer confusion [3]. Consumer Sentiment - Many consumers resonate with Luo Yonghao's perspective, arguing that while the use of pre-prepared dishes is acceptable, restaurants should disclose this information to avoid misleading customers [3][4]. - The definition of pre-prepared dishes remains ambiguous, with no industry-wide standards, complicating consumer understanding [3]. Industry Context - The application and frequency of pre-prepared dishes in China are increasing, as noted by industry analysts [5]. - Regulatory bodies have issued guidelines to enhance the safety and transparency of pre-prepared food, emphasizing the need for restaurants to inform consumers about their use [7]. Company Overview - Xibei was founded in 1988 in Inner Mongolia and has expanded to nearly 400 locations across 62 cities in China, employing approximately 17,000 staff by 2025 [7].

Core Viewpoint - The article discusses the challenges and opportunities in the prepared food industry, emphasizing the need for effective communication and understanding between proponents and opponents of prepared foods [6][7][12]. Industry Insights - Prepared food is not a new concept; it has evolved with advancements in agricultural production technology, preservation techniques, and cold chain logistics [16][18]. - The industry is at a pivotal moment, as food industrialization has lagged behind other sectors like clothing and housing, but is now gaining traction [22][23]. - There is a significant gap in public understanding of prepared foods, which necessitates better communication strategies to address concerns about safety, nutrition, and freshness [26][76]. Market Dynamics - The promotion of prepared foods often faces resistance due to misconceptions and fears about quality and safety, leading to a lack of consensus among different consumer groups [24][30][36]. - The article highlights the importance of identifying target consumer segments and suitable consumption scenarios for effective marketing of prepared foods [43][45]. Regulatory Considerations - Current regulations for prepared foods are deemed sufficient, with existing standards addressing issues like preservative use and pesticide residues [65][66]. - The focus should be on filling regulatory gaps specific to the prepared food sector rather than creating entirely new standards [67][70]. Recommendations - The article suggests that the Guangdong region, as a pioneer in prepared foods, should enhance public engagement through media and direct consumer experiences to build trust and understanding [76][78].