Core Insights - The SIAL International Food Exhibition (Shenzhen) is a significant global food event scheduled from September 1-3, 2025, attracting over 1,100 exhibitors from more than 50 countries and regions, with over 100,000 products on display and more than 60,000 professionals expected to attend [1][3] Group 1: Event Overview - The exhibition aims to connect global resources and define innovation in the food industry, serving as a new landmark for dialogue in the food and beverage sector [1] - The event features 14 thematic areas covering a wide range of food categories, including imported foods, health foods, dairy products, high-end beverages, and more, creating a dual trade channel of "global flavors + Chinese quality" [3][4] Group 2: Market Trends - The exhibition highlights the global food market dynamics, with a focus on health trends such as reduced sugar, zero additives, and nutritional enhancement as standard features of exhibited products [7] - Local food companies are leveraging technology and regional flavors to expand their market reach, showcasing products that reflect traditional and innovative health food trends [7] Group 3: Consumer Engagement - The event caters to the evolving preferences of Generation Z, emphasizing emotional value and social currency in food products, leading to innovative collaborations and product offerings [8] - The 24th SIAL Innovation Competition will showcase 25 new food and beverage products that align with consumer interests, evaluated across five dimensions: pleasure, health, convenience, sustainability, and environmental friendliness [10][11] Group 4: Networking Opportunities - The exhibition adopts a "Shanghai + Shenzhen" dual-city model, providing a comprehensive platform for professionals to explore market trends and business collaborations [13] - Various services such as "big buyer negotiation rooms" and online appointment systems are implemented to enhance the procurement experience for professional buyers [15]