Core Viewpoint - The article highlights the launch of the "Twelve Fresh Stories" calendar by Qian Dama, which emphasizes the commitment to fresh ingredients and the journey from farm to table, integrating local culture and emotional connections in the food supply chain [1][3][19]. Group 1: Freshness Commitment - Qian Dama's promise of "no overnight meat" is central to its brand identity, ensuring that all meat products are fresh and traceable from the source to the store [4][7]. - The journey of fresh ingredients begins in the early hours, with cold chain logistics ensuring that products like pork and seafood maintain their quality during transportation [7][11]. Group 2: Emotional Connection - The calendar captures the emotional aspects of the supply chain, showcasing the dedication of farmers, quality inspectors, and store managers who contribute to the freshness of the products [8][14]. - The collaboration with the Henan Wuyang Farmers' Painting Institute reflects a commitment to cultural heritage, using art to convey the stories behind the food and the people involved in its journey [14][19]. Group 3: Consumer Engagement - The calendar serves not only as a timekeeper but also as a means to engage consumers, offering them a chance to participate in a lottery with purchases and experience the stories of freshness in Qian Dama's themed stores [19]. - The narrative emphasizes the importance of family meals and the warmth of home, reinforcing the brand's mission to provide fresh ingredients that enhance everyday life [15][19].