来源：餐饮界官网 《2025中国餐饮业年度报告》数据显示：2025年1-9月，全国餐饮收入40989亿元，同比上升3.3%。在这一宏观态势下，餐饮业结构性变化愈发显著：一线城 市餐饮市场增长承压，三四线及县域市场正成为驱动行业增长的核心引擎。 《2025-2030餐饮产业规划专项研究报告》进一步指出，未来五年，中国餐饮产业将迈入深度调整与高质量发展阶段，市场规模将从6.2万亿元持续攀升，年 均复合增长率稳定在8%-10%之间。其中，三线及以下城市门店增速高达12%，下沉市场已成为品牌必争的"价值洼地"。 随着城镇化进程不断推进，低线城市与一二线城市在居民收入、消费能力及消费意愿上的差距逐步缩小，下沉市场的消费潜力正以前所未有的速度释放。在 此浪潮中，众多餐饮品牌纷纷将战略重心转向下沉市场，寻求新的增长曲线。创立于2017年的鱼你在一起，凭借酸菜鱼快餐模式在全国快速布局，更在县域 市场展现出强大的适配性与增长动能。截至目前，品牌门店已突破2500家，覆盖城市超过360座，成为下沉市场中兼具品质、效率与体验的餐饮范本。 神木样本：5.0新形象店，下沉升级的鲜活实践 2025年10月底，鱼你在一起华西地区首家5.0 ...

Core Viewpoint - Green Tea Group Limited has received approval from the China Securities Regulatory Commission for its overseas IPO, marking a significant milestone after multiple failed attempts since 2021 [1][2]. Group 1: IPO and Fundraising - The company plans to issue up to 212.98 million shares on the Hong Kong Stock Exchange, aiming to raise funds primarily for store expansion [1][2]. - Green Tea Group's IPO journey has been challenging, facing regulatory scrutiny over food safety and financing issues, which delayed its previous attempts [2][3]. - The company aims to open 683 new restaurants from 2024 to 2027, focusing on second-tier and lower cities, which aligns with its strategy to penetrate deeper into the market [2][3]. Group 2: Market Position and Strategy - Green Tea Group's competitive edge lies in its "high cost-performance" and popular dishes, with average consumer spending dropping to 57.7 yuan, close to 2014 levels [2][3]. - As of the end of 2024, the company operates 461 restaurants across 21 provinces and regions, ranking third among Chinese casual dining brands by the number of outlets [2]. Group 3: Challenges and Opportunities - The competitive landscape has evolved significantly, with new dining formats emerging, making it crucial for Green Tea to adapt to changing consumer preferences beyond just cost [4]. - The company plans to open over 80% of its new stores in second-tier and lower cities, which presents both opportunities and challenges, particularly regarding table turnover rates [4][5]. - Supply chain management is critical as the company expands into lower-tier cities, where maintaining food quality and cost efficiency will be essential for sustainable growth [5]. Group 4: Industry Trends - The IPO approval reflects broader changes in the Chinese dining industry, where traditional models face scrutiny while new brands thrive on quality and social engagement [5]. - For Green Tea to maintain its status as a "first-generation internet celebrity" brand, it must innovate in product offerings and enhance customer experiences while balancing expansion and profitability [5].