Core Insights - The consumer willingness to spend in China is showing a moderate recovery, with "stable expectations" and "strengthened guarantees" identified as key factors to boost consumer confidence [1][3] - The consumer willingness index for Q3 2025 is reported at 120.6, above the critical value of 100, reflecting a slight increase of 0.4 points from the previous quarter [1][3] Survey Overview - The survey is a nationwide special study covering first to fourth-tier cities and rural areas, with an effective sample size of 5,000, aimed at tracking changes in consumer confidence, behavior, and willingness [3] Recommendations for Improving Consumer Sentiment - Implement stronger policy measures to stabilize consumer expectations [3] - Advance social security system reforms, focusing on enhancing healthcare effectiveness and alleviating pension burdens for low- to middle-income groups [3] - Create an "anti-involution" institutional ecosystem to shift competition from price wars to value creation [3] - Develop the silver economy by transforming aging challenges into new consumption opportunities [3] - Promote deep integration of the cultural and tourism industries, evolving from "sightseeing" to "immersive experiences" [3] - Restructure the healthy development ecosystem of the catering industry to balance the interests of platforms, enterprises, and consumers [3] - Recognize the transition of the automotive industry from an "incremental expansion" phase to a "stock optimization" phase, effectively incentivizing differentiated innovation [3]