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吮指原味鸡85周年 百胜中国携肯德基参加链博会
Bei Jing Shang Bao· 2025-07-18 12:21
Group 1 - KFC celebrated the 85th anniversary of its signature product, Original Recipe Chicken, at the China International Supply Chain Promotion Expo [1] - A documentary titled "The Journey of a Good Chicken" was released, showcasing KFC's supply chain from farm to table, highlighting the modernized breeding practices in Fujian [1][3] - KFC emphasizes a fully digitalized management system for its chicken supply chain, ensuring transparency and quality control through data tracking from hatching to delivery [3] Group 2 - Yum China launched the "Yum and Harmony Development Plan," aiming to build a trusted ecosystem in the restaurant industry by collaborating with government, enterprises, research institutions, and consumers [3] - The core action of the plan is to trace the quality source, with KFC's chicken sourcing being a key practical implementation of this initiative [3] - The company aims to create a replicable and extendable model for brand building and innovative industry development in partnership with suppliers [3]