自称"跟着北京老字号一起长大"，东城新联会理事、百万粉丝旅行博主杨新新表示，北京饮食文化底蕴 深厚，在老字号技艺薪火相传中，现代融合菜也在逐渐生根发芽，值得深入推广，让更多人体验京味美 食独特魅力，并推动文旅融合发展。 本次活动由东城区烹饪服务协会与东城新联会联合主办。王培欣介绍，新联会汇聚各界优秀人才，与烹 饪服务协会携手旨在搭建交流桥梁，推动创新思维与餐饮经验融合，为行业注入新动能。他表示，老字 号不倚"老"，新力量注入"新"形态，东城餐饮正以守正创新为钥匙，在传承经典与拥抱时代之间，探索 一条可持续的焕新之路。(完)(《中国新闻》报 作者 罗鲁峤 报道) 为此，活动现场启动了"大师回归计划"，34位退休"老字号"大师获授称号；北京市培欣职业技能培训学 校揭牌成立，以培养烹饪领域接班人；《"东城老店"认定实施方案》发布，从经营合规、技艺特色、社 会贡献等维度，为系统培育承载城市味觉记忆的优质门店制定标准。 创新不仅源于行业内部，也来自社会"新"力量。现场，20位网络大V被授予"东城美食文化代言人"，包 括原中央电视台主持人高潮东等资深"老北京"。高潮东对记者表示："老字号必须坚守本分，在守正基 础上创新。 ...

Core Viewpoint - The article explores the vibrant and diverse landscape of the Chinese dining industry, highlighting various successful brands that embody the essence of traditional and modern culinary experiences, showcasing their innovation and resilience in the market [4][5][6][8][9][10][14][15]. Group 1: Brand Success Stories - **Walaida**: Established in 2010, Walaida has become a leading brand in the bullfrog segment with over 300 stores nationwide, innovating with unique flavors and a focus on dining experience [4]. - **Zhang Liang**: Since its inception in 2008, Zhang Liang has transformed street food into a standardized chain, emphasizing fresh ingredients and introducing bone broth to cater to health-conscious consumers, with thousands of stores across the country [5]. - **Xiong Miao Lai**: This brand targets young consumers with a trendy approach to hot pot, featuring unique dishes and interactive dining experiences, ensuring high-quality ingredients and food safety [6]. - **Yuanji Yun Jiao**: Founded in 1996, this brand focuses on fresh, handmade dumplings, maintaining a standardized quality across over a thousand stores while preserving the traditional essence of dumplings [8]. - **Zhu Guangyu Hot Pot**: In just five years, this brand has expanded from a local shop to an international presence, emphasizing traditional flavors and innovative dishes, with a strong focus on cultural representation in its overseas locations [9]. - **Mobi U Chuang**: This group supports restaurant brand incubation and operations, helping various brands maintain consistent quality and expand their market reach through a robust supply chain [10]. Group 2: Industry Trends and Consumer Insights - The article emphasizes the importance of maintaining the original flavors and quality of food while adapting to modern consumer preferences, showcasing how brands are innovating to meet diverse tastes [4][5][6][8][9][10][14]. - The concept of "smoky fire" is highlighted as a representation of the warmth and connection in dining experiences, reflecting the economic vitality of the country [15]. - The collaboration with Daya Drinks illustrates the significance of beverage offerings in enhancing dining experiences, adapting to various culinary settings [11][13]. Group 3: Future Outlook - The article suggests that the future of the Chinese dining industry will see more brands innovating while preserving traditional values, with a focus on expanding both domestically and internationally [15]. - The ongoing evolution of consumer preferences, particularly among younger demographics, will drive further innovation in product offerings and dining experiences [6][10].