Core Viewpoint - The company Xibei is undergoing significant adjustments to its menu and cooking processes in response to public criticism, with a commitment to complete these changes by October 1, 2025 [1][9]. Menu Adjustments - As of October 1, 2023, Xibei has begun modifying certain dishes, including switching to non-GMO soybean oil for all dishes previously cooked with soybean oil and changing the preparation methods for children's meals [1][9]. - The adjustments started on September 14, 2023, and include a total of nine changes to the menu [1]. Operational Changes - Xibei has shifted some food preparation tasks from central kitchens to individual stores, such as thawing and marinating, due to the limited time frame for a complete supply chain overhaul [7][9]. - The company has initiated hiring for various kitchen positions and has provided urgent training for staff to adapt to the new processes [7][9]. Pricing Strategy - Xibei has implemented price reductions on several menu items, with discounts ranging from 8.4% to 26.9% [10][11]. - Specific examples of price changes include: - Xibei gluten: from 39 to 33 yuan (15.38% reduction) - Hand-torn spicy chicken: from 63 to 46 yuan (26.98% reduction) - Grassland tender grilled lamb chop: from 119 to 109 yuan (8.40% reduction) - Scallion grilled fish: from 89 to 79 yuan (11.24% reduction) - Yellow rice cake (6 pieces): from 29 to 26 yuan (10.34% reduction) [10][11]. Customer Response - Following the adjustments and promotional efforts, customer traffic at Xibei locations has shown improvement, with occupancy rates reaching around 80% during peak hours [11]. - The company has also introduced a QR code system for customers to access information about the modified dishes and receive discount coupons [9][11]. Communication Strategy - Xibei has faced challenges in managing its public image, particularly after controversial social media posts that were perceived as emotional manipulation [13]. - The company has taken steps to improve communication with consumers following the backlash from the public [13].