更关键的是，代金券未能解决西贝的核心矛盾——消费者对"高价预制菜"的心结。尽管西贝已将羊肉 串、烤鱼等SKU改为现制，但在消费者心里"预制菜=低价""要是一直卖这个价，还能接受，就怕优惠结 束又涨价"这些观点认识仍然牢固。认知背后，是西贝此前在预制菜问题上的"公关翻车"埋下的隐患 ——面对预制菜质疑时，西贝未直面"消费者认知与法规界定差异"，反而强硬回应，最终道歉收场，导 致品牌信任度大幅受损。 齐鲁晚报·齐鲁壹点 张志恒 "国庆假期的时候都要忙疯了，排队的人很多。"10月10日中午，西贝莜面村某门店的服务员向记者介绍 道。国庆期间，凭借"100元无门槛代金券"和"核心菜品降价"的组合拳，西贝在国庆假期迎来久违的排 队热潮。如今热潮渐退，这个近期陷入舆论风波的餐饮品牌，或许正站在转型的十字路口。 从"排队等位"到"寥寥数桌"，代金券撑起的热闹 10月10日中午12点，记者来到附近的一家西贝莜面村就餐发现，与国庆节时门厅热闹的排队景象不同， 消费者都回归了正常的状态。算上记者这一桌，总共有十桌消费者就餐，上座率不足三分之一。记者落 座后，服务员送上了免费的小米粥——粥里漂浮的南瓜片，正是西贝此前公告中"用现熬小 ...

Core Viewpoint - The article discusses the recent drastic price reduction by the restaurant brand Xibei as a strategy to regain consumer trust and increase foot traffic after facing criticism for high prices and the use of pre-made dishes [4][9][12]. Group 1: Price Reduction Strategy - Xibei announced significant price cuts on key dishes starting from October 1, with prices for items like Xibei noodles dropping from 39 yuan to 33 yuan and hand-torn spicy chicken from 63 yuan to 46 yuan [4][12]. - The introduction of 100 yuan no-threshold vouchers has attracted consumers, leading to increased foot traffic during the National Day holiday, with some locations experiencing wait times for seating [7][12]. - The voucher system has been exploited by consumers, with many finding ways to maximize savings, such as purchasing low-cost items and using multiple vouchers to effectively dine for free [13][17][21]. Group 2: Consumer Perception and Trust Issues - Despite the price cuts, consumer trust remains fragile, as many still associate Xibei with high-priced pre-made dishes, leading to skepticism about the brand's claims of no longer using such items [33][34]. - Social media feedback indicates that while consumers acknowledge the lower prices, they still believe that pre-made dishes should be priced lower, highlighting a persistent perception issue [34][39]. - The brand's shift from emphasizing value to focusing on price may dilute its long-term brand equity, as it risks being perceived as a discount option rather than a premium dining experience [36][38]. Group 3: Long-term Brand Strategy - Xibei's recent changes, including menu adjustments and the introduction of new cooking methods, aim to enhance the dining experience, but the effectiveness of these measures in rebuilding trust is uncertain [28][32]. - The article suggests that Xibei needs to clarify its target customer base and potentially separate its offerings into different segments to avoid confusion and better serve distinct consumer needs [44][46]. - Ultimately, while short-term promotions may drive traffic, they are unlikely to establish lasting customer loyalty without addressing the underlying trust issues related to product quality and transparency [47].

Core Viewpoint - The article discusses the recent price reduction strategy implemented by the restaurant brand Xibei, which aims to regain consumer trust after facing criticism for high prices and the use of pre-made dishes. The effectiveness of this strategy during the National Day holiday is analyzed, highlighting both consumer reactions and potential long-term implications for the brand [8][24][28]. Price Reduction Strategy - Xibei announced significant price cuts on various core dishes starting from October 1, with prices for items like Xibei noodles dropping from 39 yuan to 33 yuan and roasted lamb chops from 119 yuan to 109 yuan. Additionally, a 100 yuan no-threshold voucher was introduced [8][12]. - This price adjustment is unprecedented in Xibei's history and is viewed as a self-rescue measure to counteract declining customer traffic [8][12]. Consumer Response - During the National Day holiday, Xibei experienced a noticeable increase in customer traffic compared to the previous period, with some locations seeing wait times for seating [8][18]. - Consumers reported significant savings using the vouchers, with some effectively dining for free by leveraging multiple vouchers [13][15]. However, there were complaints about portion sizes, indicating that the price reduction did not necessarily equate to value [29]. Market Dynamics - The introduction of vouchers led to a surge in secondary market activity, with 100 yuan vouchers being sold for 50-60 yuan on platforms like Xianyu, indicating a potential for arbitrage [19][20]. - The presence of "voucher hunters" and resellers could undermine the original intent of the promotional campaign, shifting it from customer appreciation to profit-making [20][24]. Brand Trust Issues - Despite the price cuts, Xibei continues to face skepticism regarding its use of pre-made dishes, with many consumers expressing doubts about the brand's claims of not using such products [24][26]. - The article notes that while consumers acknowledge the lower prices, they still associate the brand with its previous high pricing and pre-made dish controversies, which complicates the rebuilding of trust [26][28]. Strategic Implications - The article suggests that Xibei's shift from emphasizing value to competing on price could dilute its brand equity and long-term positioning in the market [28][29]. - To regain consumer trust, Xibei may need to focus on transparency regarding its food sourcing and preparation methods, as well as ensuring that pricing aligns with consumer expectations for quality [31][33].

Core Viewpoint - The article discusses the recent actions taken by Xibei, a restaurant chain, in response to a public relations crisis, including price reductions and menu adjustments to regain customer trust and restore foot traffic [3][9]. Group 1: Price Adjustments - Xibei announced a nationwide price reduction on October 1, affecting 33 dishes, with some prices dropping by over 20% [5]. - Specific examples of price changes include: - Grassland tender grilled lamb chop from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil stir-fried eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [8]. Group 2: Menu and Operational Changes - Xibei has completed its planned menu adjustments, including the introduction of freshly prepared dishes such as lamb skewers and pumpkin porridge, moving away from pre-prepared items [11]. - The restaurant chain has implemented a new cooking process where raw ingredients are prepared on-site, ensuring freshness and quality [11][14]. Group 3: Customer Engagement and Recovery Efforts - To encourage customer visits, Xibei launched a campaign offering 100 yuan dining vouchers to patrons, which has been well-received, with many customers returning despite the controversy [16]. - The restaurant reported a recovery in customer traffic, with a notable increase in footfall during peak hours, indicating a positive response to the recent changes [15].

Core Viewpoint - Xibei is actively implementing self-rescue measures in response to recent controversies, including a significant price reduction on menu items and a commitment to improve food preparation processes [1][6]. Price Reduction - On October 1, Xibei announced a nationwide price reduction affecting 33 dishes, with some items seeing price cuts of over 20% [2][3]. - Examples of price changes include: - Grassland tender grilled lamb chops from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [3]. Menu and Process Adjustments - Nearly 400 Xibei stores have completed menu adjustments, transitioning to on-site preparation for several dishes, including freshly made pumpkin porridge and lamb skewers [4]. - The restaurant has shifted from using pre-prepared ingredients to preparing dishes from scratch, enhancing the dining experience [4][5]. Customer Response and Recovery - Following the price reductions and menu changes, customer traffic has begun to recover, with reports of increased patronage during peak hours [2][6]. - The introduction of a 100 yuan dining voucher for customers has also contributed to the recovery of customer flow, with many returning customers expressing loyalty despite the controversies [7]. Employee Impact - Despite the increased workload due to the new preparation methods, employee retention has remained stable, with no resignations reported [6]. - The company has maintained employee benefits and increased overtime pay to support staff during this transition [6].

Core Insights - Xibei is actively implementing self-rescue measures in response to recent controversies, including a public apology and a commitment to adjust menu items before the National Day holiday [1] - The company has announced a significant price reduction on its menu items, with some dishes seeing price cuts of over 20% [2][5] - The adjustments to the menu and pricing are part of a broader strategy to restore customer traffic and improve consumer perception following previous pricing controversies [5][7] Pricing Adjustments - On September 30, it was reported that Xibei would reduce prices on 33 dishes starting October 1, with some items seeing reductions exceeding 20% [2] - Specific examples of price changes include: - Grassland tender grilled lamb chop from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake (6 pieces) from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [5] Menu and Operational Changes - Xibei has completed its planned menu adjustments across nearly 400 stores, with further upgrades planned for items like chicken soup and sauces [7] - The company has shifted to a model where dishes are prepared fresh in-store rather than relying on pre-prepared ingredients, enhancing the dining experience [7][10] - The restaurant has also committed to using non-GMO soybean oil and ensuring that all meat is freshly prepared daily [7] Customer Engagement and Recovery Efforts - To encourage customer visits, Xibei launched a "Xibei Treats You to Dinner" campaign, offering 100 yuan dining vouchers to customers, which has been well-received [11][12] - The restaurant has reported a gradual recovery in customer traffic, with some locations seeing a return to previous levels of patronage [10] - Employees have expressed loyalty to the company despite increased workloads, and the company has maintained employee benefits and morale during this challenging period [10]

Market Performance - US stock indices collectively rose, with the Dow Jones up 0.09%, Nasdaq up 0.42%, and S&P 500 up 0.34% [4] - Notable stock movements included Intel rising over 7% and Tesla increasing over 3%, while Meta fell over 2% [4] - The Nasdaq China Golden Dragon Index rose 1.44%, with Chinese concept stocks generally increasing, including Baidu and JD.com [4] Commodity Prices - International precious metal futures saw a general increase, with COMEX gold futures up 0.5% at $3892.6 per ounce and silver futures up 1.67% at $47.42 per ounce [5] - International oil prices declined, with WTI crude oil down 0.91% at $61.8 per barrel and Brent crude down 0.95% at $65.4 per barrel [5] Automotive Industry - Multiple car manufacturers reported September delivery data, with BYD selling 396,270 new energy vehicles and Geely selling 273,125 vehicles, a 35% year-on-year increase [15] - Leap Motor led new energy vehicle sales with 66,657 units, setting a record, while XPeng and NIO also reported significant year-on-year growth [15][16] Technology and Innovation - A report indicated that China's embodied intelligence industry market size is expected to exceed 1 trillion yuan by 2035, with significant growth anticipated in various application fields [9] - OpenAI announced the launch of a new social application "Sora," allowing users to create and share AI-generated videos, showcasing advancements in AI technology [21] Food and Beverage Sector - Xibei restaurant chain announced nationwide price reductions, with some menu items seeing price drops of up to 16.8%, potentially attracting more consumers [19] Semiconductor Industry - ABM company signed a cooperation agreement to establish a production base for lithography machines and advanced packaging core equipment in Foshan, which is crucial for the semiconductor and electronics industry [18]

Core Viewpoint - The company Xibei is undergoing significant adjustments to its menu and cooking processes in response to public criticism, with a commitment to complete these changes by October 1, 2025 [1][9]. Menu Adjustments - As of October 1, 2023, Xibei has begun modifying certain dishes, including switching to non-GMO soybean oil for all dishes previously cooked with soybean oil and changing the preparation methods for children's meals [1][9]. - The adjustments started on September 14, 2023, and include a total of nine changes to the menu [1]. Operational Changes - Xibei has shifted some food preparation tasks from central kitchens to individual stores, such as thawing and marinating, due to the limited time frame for a complete supply chain overhaul [7][9]. - The company has initiated hiring for various kitchen positions and has provided urgent training for staff to adapt to the new processes [7][9]. Pricing Strategy - Xibei has implemented price reductions on several menu items, with discounts ranging from 8.4% to 26.9% [10][11]. - Specific examples of price changes include: - Xibei gluten: from 39 to 33 yuan (15.38% reduction) - Hand-torn spicy chicken: from 63 to 46 yuan (26.98% reduction) - Grassland tender grilled lamb chop: from 119 to 109 yuan (8.40% reduction) - Scallion grilled fish: from 89 to 79 yuan (11.24% reduction) - Yellow rice cake (6 pieces): from 29 to 26 yuan (10.34% reduction) [10][11]. Customer Response - Following the adjustments and promotional efforts, customer traffic at Xibei locations has shown improvement, with occupancy rates reaching around 80% during peak hours [11]. - The company has also introduced a QR code system for customers to access information about the modified dishes and receive discount coupons [9][11]. Communication Strategy - Xibei has faced challenges in managing its public image, particularly after controversial social media posts that were perceived as emotional manipulation [13]. - The company has taken steps to improve communication with consumers following the backlash from the public [13].

陷入风波的西贝仍在自救。 9月29日晚，有网友爆料10月1日西贝全国门店对菜品进行大幅调价。这轮调价力度罕见，幅度达20%至40%。此外爆料网友表示，由于通知来得突然，新 菜牌赶不及印刷。全国的门店工作人员都在忙，往旧菜牌上贴新价签。 此时此刻,全国西贝门店正在菜牌上粘新菜价,因 为价格调整非常临时，来不及印刷，所以用打印价 格粘贴在菜牌上。北上广等一线和准一线城市价格 调整最大。 活下去。 #西贝 #预制菜 #毛毛 昨天 22:14 北京 明早七点开始,西贝全国调价,大约降价 20%-40% 网友晒出的菜单显示，西贝的胡麻油炒鸡蛋价格由43元降到了33元，降价幅度达23%。 10月1日，以成都某门店为例，根据此前西贝菜单对比今日最新的西贝小程序菜单发现，此前79元一份的小锅牛腩价格已调整为76元一份，下降幅度约为 4%，草原嫩烤羊排从此前的119元降价为99元，下降幅度约为16.8%；不过，也有小炒草原牛等菜品，价格并未下降。 据媒体报道，以北京某门店为例，蒙古牛排从139元/份降至128元/份，葱香烤鱼从89元/份降至79元/份，新疆沙湾大盘鸡从79元/份降至69元/份。西贝面筋 从39元/份降至33元/ ...

Core Viewpoint - Xibei has initiated a nationwide price reduction across its restaurants, responding to customer feedback and recent controversies regarding its menu offerings [1][2]. Price Adjustments - Several dishes have seen significant price drops, including: - Small pot beef brisket reduced from 79 yuan to 76 yuan, a decrease of approximately 4% [2] - Grassland tender roasted lamb chops reduced from 119 yuan to 99 yuan, a decrease of about 16.8% [2] - Xibei gluten reduced from 39 yuan to 33 yuan, a decrease of 15.4% [2] Customer Feedback and Controversy - The controversy began when influencer Luo Yonghao criticized Xibei for using pre-made dishes and high prices, prompting a public response from Xibei's founder, who denied the claims and announced legal action [5] - Following the backlash, Xibei issued an apology and acknowledged a gap between production methods and customer expectations, committing to improvements before October 1 [5] Rectification Measures - Xibei has implemented several changes, including: - Switching to non-GMO soybean oil for all dishes previously cooked with soybean oil [5] - Ensuring children's meals are freshly prepared in-store [5] - Making lamb skewers freshly cut, skewered, and grilled on-site [5] Promotional Activities - Xibei launched a "Xibei Treats You" campaign, offering 100 yuan dining vouchers with no minimum spend, which has led to customers significantly reducing their final bills [6][8] - Customers have reported instances of paying very little after applying the vouchers, with some dining experiences costing only a few yuan after discounts [6][11]