Core Insights - The 2025 Beijing Catering Industry High-Quality Development Conference was held on May 29, focusing on enhancing the capital's catering industry [2] - The conference gathered government departments, leading catering enterprises, industry experts, and skill masters to discuss upgrading paths for the catering industry [2] Company Insights - The founder of Kuaijiang, Leng Yanjun, highlighted that the brand, established in December 2013, has focused on the Sichuan-Chongqing market and has opened 70 direct-operated stores in that region before entering Beijing [2] - Kuaijiang officially entered the Beijing market in September 2024, with its first store located in He Shenghui, followed by two more stores in January and April 2025 [2] - The brand has experienced high customer turnout in Beijing, with nearly 60% of customers being repeat visitors from the Sichuan-Chongqing region, benefiting from a strong customer base built over 11 years [2] Industry Insights - Kuaijiang differentiates itself in the competitive grilled fish market through product innovation and deep research into the origins of grilled fish, focusing on flavor, product, and serving ware upgrades [3] - The company has chosen not to engage in price wars, maintaining its pricing strategy even during challenging times, and instead focuses on creating differentiated value based on customer needs [3] - Kuaijiang's target demographic primarily consists of young women, with gatherings among couples and friends making up 90% of its customer base, leading to tailored services for special occasions like birthdays [3] - The brand aims to transition from being a "ten-year internet celebrity" to a "thirty-year internet celebrity," focusing on long-term brand sustainability in the rapidly evolving Chinese catering market [3]