Group 1 - The core viewpoint of the article highlights that despite a price increase leading to a decline in sales, the company management insists on maintaining the higher prices for their beverage products [1][2] - In the first half of 2025, the company reported a revenue of 40.092 billion yuan, a year-on-year decrease of 2.7%, while net profit increased by 20.3% to 2.688 billion yuan [1] - The revenue from the instant noodle segment was 13.465 billion yuan, down 2.5% year-on-year, and the beverage segment generated 26.359 billion yuan, down 2.6%, resulting in a total sales decline of 706 million yuan compared to the same period in 2024 [1] Group 2 - The management stated that the price of 1L iced tea at 4 yuan was too low, and increasing it to 4.5 yuan would significantly improve several aspects of the gross margin [2] - The company plans to gradually increase the price of the 500ml iced tea from 3 yuan to 3.5 yuan [2] - The management acknowledged that the beverage business would continue to face challenges in the second half of the year but remains committed to not reducing the prices of the adjusted products [1][2]