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北京博物馆季文创月启动 激发“博物馆+”消费活力
Cai Jing Wang· 2025-07-08 07:03
Core Viewpoint - The construction of the "Museum City" in Chaoyang District is a significant cultural initiative that integrates museums with urban development, enhancing cultural consumption and international collaboration, while promoting high-quality development in the cultural sector [1][3][15]. Group 1: Museum Infrastructure and Development - Chaoyang District boasts 90 museums, leading the city in quantity, with 44 registered museums and 9 national-level museums, both ranking first in Beijing [3][4]. - The district has implemented supportive policies for non-state-owned museums, investing 30 million yuan, resulting in a doubling of non-state-owned museums since 2020, now accounting for 51% of the total [3][4]. - The district has established a three-tier museum system, including registered museums, quasi-museums, and cultural spaces, promoting a diverse and inclusive museum ecosystem [3][4]. Group 2: Cultural Engagement and Visitor Experience - The museum coverage in Chaoyang is 2.6 museums per 100,000 people, with over 80% of them offering free admission, expecting to receive over 24 million visitors in 2024 [4][5]. - The district has innovated the "Museum+" model, with over 90% of museums offering night openings and commercial exhibitions, and more than 70% developing cultural products [5][15]. - A new visitor guide, "Museum-trip Chaoyang Season," has been launched, featuring four thematic routes to enhance the visitor experience and attract a younger audience [7][8]. Group 3: Cultural and Economic Integration - The "Museum City Construction Alliance" has been established, comprising 56 entities, including museums, cultural enterprises, and educational institutions, to foster collaboration and resource sharing [12][15]. - The district is launching the "Beijing Museum Season" with various activities in commercial areas, integrating cultural experiences with shopping and entertainment to boost cultural consumption [15][16]. - Chaoyang District is offering nearly 80 promotional activities and 200,000 cultural tourism vouchers to attract visitors, enhancing the synergy between culture and tourism [16].
馆城相融 北京朝阳全力打造“15分钟文博圈”
Zhong Guo Jing Ji Wang· 2025-05-20 08:11
Group 1 - The 49th International Museum Day in Chaoyang District, Beijing, is themed "Integration and Coexistence: Museums at Your Fingertips," marking the start of the "2025 Chaoyang District Museum Activity Season" from May 18 to October 8, featuring over 100 themed activities and more than 20 new exhibitions [1][2] - The activity season will focus on "museum-city integration," launching eight major categories and 11 sub-items of activities, including issuing consumption vouchers, hosting a museum city construction conference, and promoting diverse certifications to create a deeply integrated "cultural, commercial, tourism, and sports" ecosystem [1][2] - The core of the activity season is "linking consumption scenarios with quality resource sinking," covering all commercial circles, communities, campuses, and cultural tourism scenes, with over 100 exclusive benefits across exhibitions, cultural creations, hotels, and scenic spots to stimulate museum vitality and encourage public participation [1][2] Group 2 - Chaoyang District will collaborate with various cultural and museum venues to launch over 100 themed activities, such as specialized explanations of cultural relics at the China Archaeological Museum and immersive experiences at the Beijing Folk Museum [2] - The district has established a "15-minute cultural circle" with 90 museums, achieving a ratio of 2.6 museums per 100,000 people, leading in both quantity and quality within Beijing [2] - A three-tier museum system has been officially established in Chaoyang District, optimizing the spatial layout of regional museums and balancing cultural resources [2] Group 3 - This year, Chaoyang District will advance the "Museum City" construction from three dimensions: enhancing museum quality, empowering integration, and promoting innovation in exhibition supply [3] - The district aims to accelerate the digitalization of cultural relics and museum architecture while deepening the "Museum+" strategic layout to cultivate new business models [3] - The focus will be on developing emerging industries such as museum research and study, cultural IP, and VR museums, creating an innovative development ecosystem for the cultural economy [3]